17 Benefits And Drawbacks Of AI Writing Tools For Content Creation

How Content Marketing Helps SEO Efforts (Boosting Your Visibility)

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Picture this: You're staring at a blank screen, fingers poised, desperately hoping for inspiration to strike. Sound familiar? We've all been there, especially when crafting compelling content for SEO blog writing. Enter AI writing tools. These digital wordsmiths can help you fill that blank page with engaging, keyword-rich content in no time. You're in the right place if you've been curious how AI writing tools can fit into your SEO blog writing strategy. We'll cover the benefits and drawbacks of using AI writing tools for content creation—so you can decide if they're right for you.

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What is an AI Writing Tool?

AI writing tools are specialized software programs that generate text based on user input using artificial intelligence. These tools produce human-like content, perfect for businesses engaged in content marketing. They assist in creating copy for:

Blog posts

Website landing pages

Product descriptions

Social media posts

Video descriptions

Emails

AI writing tools aren’t designed to replace human writers. Instead, they act as productivity enhancers, streamlining your work. AI assistants generate text based on input from users. Over time, they improve at producing natural-sounding content as they learn from real-life data.

Like human writers research existing content, AI tools scan the web and gather data based on user instructions, processing this data to create new content.

What Can AI Writing Tools Do for You?

AI writing tools can enhance content creation and marketing campaigns in several ways. According to Salesforce Research’s State of Marketing Study, marketers’ use of AI surged from 29% in 2018 to 84% in 2020.

So, why the increase? AI offers several benefits, including:

Automating and speeding up content creation

Collecting user-generated content

Handling repetitive tasks

Optimizing content for search engines

Boosting productivity

Helping overcome writer’s block

While these tools can’t write entire blog posts at the click of a button, they can help simplify and streamline the writing process.

12 Undeniable Benefits Of AI Writing Tools

1. It Helps You Write Content Faster

One of the biggest benefits of artificial intelligence content writing is that it can help create content faster. Think of AI as another tool in a writer’s arsenal that can help speed up your workflow, similar to how grammar checkers like Grammarly significantly reduce the need for lengthy editing and proofreading.

Generating Drafts and Outlines

One AI content generation strategy is to use these tools to generate several rough drafts or outlines of your article. You can then pick your headings and combine them if you wish. Then, you need to refine it further by adding emotion, checking facts, or substituting words.

Brainstorming and Idea Generation

AI program writing is also great for brainstorming ideas quickly. Most tools allow you to input a general theme or topic, such as “What are the benefits of AI content writing?” it will generate a handful of talking points for you.

This is especially useful for small businesses that need to generate content regularly but don’t have an entire writing team. It can also extend the abilities of your existing writers dramatically, boosting productivity and content output.

2. It Helps You With Research

Thorough research is a necessary but time-consuming task for a content writer. AI tools can help in this regard by assisting you with research. Your AI writer can double as a fantastic research assistant. You can input the topic you want to write about, and the tool will output facts and tidbits about it.

AI Content Writers as Enhanced Search Engines

In this regard, you can consider AI content writing tools as a more refined version of a search engine. When you do a Google search, it will simply return all the relevant websites and resources to you. Nevertheless, AI writers take it further by gathering the necessary information from these sites and putting it together into a cohesive article.

Highly Specific Queries and Tailored Responses

You can even get very specific, such as “Give me an example of a transcription tool that uses AI” or “How do language translation apps work?”

This capability can cut down your research time and effort dramatically. Instead of spending hours reading through articles and websites, your writers can delegate some of the research to AI tools. This allows them to focus on writing better content without spending hours tracking down relevant information.

Avoiding Missing Information

And because AI tools have the entire Internet at their disposal, they are especially adept at hitting a topic's major points. This ensures you don’t miss anything crucial during your research, helping you craft a comprehensive article.

3. It Helps Lower Costs

While AI writers won’t replace humans entirely in content-facing roles, they can help to reduce costs by allowing businesses to downsize some roles. For instance, you don’t need as many writers on your team to generate the same amount of content.

Some technical articles like how-to guides and FAQs are ideal for AI content generation, which excel at fact-based, straight-to-the-point writing styles.

This doesn’t mean you should eliminate your writing team and rely solely on AI content writing. On the contrary, reducing costs helps you focus your resources on hiring more experienced writers to produce higher-quality content using AI tools as supplemental tools.

4. It can help with search engine optimization (SEO)

A surprising use of AI writers is that they can help you improve the SEO of your content articles. One strategy is to use AI platforms to write SEO meta descriptions for you. These tools can summarize an article for you while retaining the general idea behind it. You can even plug in relevant keywords you want included for SEO purposes.

For example, you can paste your entire article into an AI writing tool and ask it to generate meta descriptions about that article. You can even ask it to write multiple variations for you to choose from or that you can tweak to get it just right.

5. It Can Help Produce Better Headlines and Titles

Headlines and titles are the most essential part of your article. A good headline is meant to entice users to click on your article in search engines or social media. Even the best-written article will underperform with a drab or confusing headline.

Unfortunately, it’s hard to develop good and catchy headlines. But AI content writing tools can help by generating many catchy, SEO-optimized ideas for you. Nevertheless, you’ll need to learn how to use the tool properly to get the perfect headline.

The more information you give in the prompt and the quality of your keyword research will give you stronger headlines and titles. And even if you don’t get the perfect title, you can always tweak the ones you’ve been given or combine them for compelling, eye-catching headlines.

6. It Can Help Create More Readable Content

More advanced writing tools can write sentences and phrases almost exactly as a professional writer would. The style is distinctly easy to read, succinct, and crisp, which makes it great for creating digestible content from highly technical topics.

Bridging the Gap Between Technical Expertise and Effective Communication

Thus, as a technically inclined person with no writing experience, you can enhance your writing with AI. For instance, you can easily create readable updates on a medical research project or explain complex scientific topics to someone without training. Additionally, some tools create content in any specific tone you request.

Adapting Content Tone and Style with AI

You can make it to create formal and informative content, fun and youthful product descriptions, or compelling and rousing speeches. For writers not used to writing in a particular voice, it can be a quick way to adapt content to match your branding.

7. It’s a Great Writing Assistant

Many non-writer roles involve a lot of writing, such as finance professionals, programmers, and researchers. Because they might not have the necessary writing chops to create high-quality content, it can be difficult for them to make an excellent, readable copy.

In these situations, you can use AI content generation platforms as writing assistants instead of hiring an in-house content writer. For example, researchers can input prompts and technical facts into an AI writing tool, and it will generate a readable report in minutes. Doing this can help these individuals create high-quality content much faster, with minimal effort.

8. Help With Writer's Block

Writer's block is a common hurdle for many people. Sometimes, writers might have trouble creating authoritative content for a subject they know little about.

To help overcome this hurdle, AI tools can create detailed outlines and key points to help the writer determine what should be included in the article. These suggestions from AI tools can help the user overcome writer's block and spark the ideas needed to get started.

9. Supports a Wide Variety of Industries

The use of artificial intelligence is not restricted to one industry. The fact that AI writers cover a wide range of businesses and specialties is one of the factors contributing to their popularity.

You may utilize an AI writer to create interesting material, whether your interests are in sports, fashion, technology, or food. This will help you expand your business.

10. Less Strain on Your Mind and Body

Some writers embrace Artificial Intelligence (AI) writing tools to help them produce high-quality content more efficiently. AI can assist with generating text and organizing existing documents.

Best of all, the software constantly adapts to human needs. For example, if you mistakenly click on one of the program's suggestions when typing, it will stop suggesting that word in the future. It also learns what style is preferred for different subjects and adjusts accordingly.

11. Serves Location-Specific Language

For businesses serving audiences in multiple countries, there is a definite pro for machine-based writing tools: location-based language. For example, if you have mistakenly used the word “sweater” with your British audience, the AI tool can correct you to use the word “jumper.” It can also make copy suggestions based on the location where your content will be used.

12. Gets Smarter With Time

Most machine learning content tools are set up to learn over time and request your feedback with the content it provide you. Doing so, you help the program become even more intelligent and effective.

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Blog Writing Ideas

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What Is The Best AI For Writing

Types Of Content Writing

How To Use AI For Writing

What are the Drawbacks of Using AI Writing Tools

Quality Concerns and Plagiarism: The Achilles' Heel of AI Writing

AI tools can generate content, but they often miss the mark on quality. They can handle black-and-white facts, but they struggle when it comes to the gray areas. These are the nuances and subjective tones that make writing compelling.

AI can piece together information from various sources, but this method contradicts Google's guidelines on "stitching and combining content." Your content must be authoritative and informative, which is hard to achieve without a human touch.

Algorithms Devalue AI-Driven Content: A Recipe for SEO Disaster

Google's 2022 helpful content update was a wake-up call for AI-generated content. It penalizes material created solely to rank higher in search results. Fast forward to March 2024, and Google doubled down with another update.

This time, it aims to weed out web pages that aren't useful or prioritize keywords over information. In short, if your content is more about gaming the system than helping the reader, expect it to sink in the rankings.

Creativity and Personalization: The Missing Links in AI Writing

AI lacks the creativity and emotional intelligence needed to craft engaging stories. It can churn out facts but can't make you feel something. People share articles they connect with, but AI can't create that connection.

It relies on existing web content to generate wording, missing the mark on user intent and common sense. If you're looking for content that resonates, you're better off with a human writer.

Human Editing: The Unseen Cost of AI Writing

AI might save you time, but you'll still need a human to review the content. These tools can mix up details, like product descriptions because they don't understand the meanings of adjectives. Human oversight is crucial to ensure quality and coherence. AI can help with drafting but can't replace a skilled editor who knows the ins and outs of writing and SEO.

Real-World Experience: Where AI Falls Short

AI can optimize content for keywords but lacks the real-world experience needed to achieve high search rankings. Google's E-E-A-T framework prioritizes experience and expertise, qualities only human writers possess. Content writers use their in-depth knowledge to build trust and authority, especially regarding:

Health

Finance

Well-being

AI can't match this level of credibility, making human writers indispensable for certain types of content.

9 Best AI Blog Writing Tools

1. Feather: Your Notion to Blog Powerhouse

Feather is a game-changer for teams to streamline their blog and newsletter processes. It allows you to create, design, and manage everything seamlessly through Notion, no coding necessary. With Feather, you can set up a subfolder blog, which is better for SEO, and handle CRM and website blog tasks all in one place.

Feather lets you send newsletters directly from Notion to your email subscribers. Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Rytr: AI Content Writing Made Easy

Rytr is an AI writing tool that operates on OpenAI’s GPT-3 API, tailored for content creators, SEO pros, and copywriters. This tool shines due to its built-in prompts and templates, designed for over 40 different use cases. You can whip up everything from Facebook Ads to blog briefs in no time, all while writing in 30+ languages and styles. Rytr also offers plagiarism checks and the ability to create AI-based images from prompts.

3. Simplified: Streamline Your AI Writing

Simplified has over a million users and is a leader in AI writing and content creation. This tool helps with content for landing pages and blogs and assists with:

Graphic design

Social media scheduling

Video editing

Simplified’s 50+ templates and ability to tailor content in 10+ tones and 30+ languages make it an invaluable resource. Plus, you can repurpose your content with its AI-powered Rewriter Tool.

4. Frase: SEO-Optimized Content at Lightning Speed

Frase combines SEO research and AI writing, offering a comprehensive solution for content managers. This tool helps you manage the entire content lifecycle, from research to optimization. With Frase, you can quickly generate outline briefs for blog content and marketing copy. Its built-in copywriter tool can also create sections of copy, such as project proposals and introductions.

5. Narrato: Creative Writing Assistance at Your Fingertips

Narrato is a newer player in the AI writing tool scene but is already making waves in content marketing. This tool allows content managers to create briefs, assign them to writers, and manage the entire content workflow. Narrato’s features include project management tools, quick turnarounds, and a built-in plagiarism checker.

6. WordAI: Natural Language Generation for the Win

WordAI is an AI copywriting tool designed to help you increase content output by rephrasing and rewriting sentences. It can generate up to 1,000 SEO rewrites from one piece of content, all while avoiding duplication and AI detection. Editorial controls let you decide how closely the rewrites should stick to the original text.

7. Copy.ai: AI-Powered Copywriting at Your Service

Copy.ai, built on ChatGPT-4 API access, promises premium content in seconds. This tool generates blog and copywriting drafts with the proper prompts and inputs. It offers:

Writing articles

Social copy

Emails

More templates

Plus, its higher levels of security make it ideal for enterprise organizations concerned about data compliance.

8. QuillBot: Simplifying Complex Content

QuillBot is an AI text generator and paraphrasing tool that helps you avoid plagiarism by summarizing or paraphrasing content. Changes in the paraphrased text are color-coded, making it easy for new writers to track alterations.

QuillBot’s seven modes allow you to set the tone or purpose of the modification, and its AI-powered thesaurus helps swap out overused words.

9. Writerly: Copyediting and Proofreading Made Simple

Writerly is an AI productivity software suite for marketing, customer support, and e-commerce teams. Its Chrome extension lets you create content briefs as you browse the web. Writerly Go integrates with Gmail to save you time, and the Creator Cloud includes dozens of custom templates for content and ad copy. Writerly can also help catch grammar mistakes in its AI writer tool.

How to Write a Blog Post for Beginners

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Use AI to Write Blog Posts

Blog Writing Software

Blog Writing Topics

How Best To Leverage AI Writing Tools

AI writing tools do more than just check spelling and grammar. They ensure your content aligns with your brand voice and style. These tools evaluate characteristics that make content stand out. High-quality content isn’t just correct; it’s consistent, easy to read, and tailored to your audience.

It also helps you achieve your goals, like boosting brand awareness or ensuring customer safety.

Speed Up Your Writing Process

AI tools can make writing more efficient. But, not all tools offer the same level of efficiency. Look for AI writing assistants that integrate with the tools you already use. This way, you can get suggestions without switching between apps. The more intuitive the tool, the faster you can improve your work.

Save Time and Money

Efficiency translates to cost savings. The faster you write and edit, the less you spend on reviews and translations. Time is money; you can get some of that time back using AI tools.

Ensure Compliance with Ease

Compliance is crucial for businesses. The right AI writing tools help ensure your content meets regulatory standards. This prevents negative legal and financial consequences. Look for tools that offer content governance to help you stay compliant.

Automate Content Governance

Automation is a key feature in enterprise AI writing tools. While not essential for single writers, it’s valuable for those managing multiple content processes, tools, and channels. Automated content governance can streamline your workflow.

MarketMuse Alternatives

Rytr Alternatives

Grammarly Alternatives

QuillBot Alternative

SE Ranking Alternatives

SurferSEO Alternative

Blog Writing Topics

Frase Alternative

Writesonic Alternatives

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