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Blogs vs Newsletters: The Best Content Strategy for Your Brand in 2024

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Starting a blog in 2024 is undoubtedly a great idea. However, to get the benefits, you should follow these simple steps. Starting the right way will put you on a path to success that you hadn’t considered possible before. Below we list the 8 essential factors to consider.

Plus, we'll show you exactly where and how to start with a simple, professional, and scalable blogging system.

Not convinced about starting a blog yet? Check out these…

Blogs vs Newsletters: The Best Content Strategy for Your Brand in 2024

Blogging vs Social Media: 10 Reasons to Prioritize Blogs in 2024

Revealed: 8 Notion Tools That Giants Like Beehiiv Don't Want You to Know About

Let’s get straight into it…

8 Steps to Evergreen Attention

1. Focus on Quality Content

This may seem obvious, but it's frequently underestimated. With the increase in generic AI content, quality human content is becoming increasingly important. It attracts and retains readers, boosts SEO, and establishes your authority in your niche.

High-quality content is informative, engaging, and well-researched. In 2024, focus on creating evergreen content that offers long-term value to your readers. It will pay off!

Enhance your content with engaging videos, infographics, and images. Regularly updating your content ensures it remains relevant and accurate. If you use a simple tool like Notion as your blog's backbone (more about that later) it's easy to upload responsive videos, GIFs, and images to your posts.

Use AI-powered tools wisely to optimize your content for readability and SEO, but always retain a human touch. AI writing is very identifiable, and search engines will increasingly penalize it.

Instead, just use AI to help you get started or build an outline, but make sure every word is your own. Your personality is what will bring people back!

2. Implement SEO Early

Search engine optimization (SEO) is more important than ever, and vastly underestimated. Effective SEO drives organic traffic and improves your blog’s visibility, forever!

Stay updated with the latest SEO trends and algorithm changes in 2024. Focus on keyword research to identify terms your audience is searching for. Optimize your blog posts with on-page SEO techniques, including meta tags, headers, and keyword placement.

Build high-quality backlinks to improve your domain authority. Use tools like Google Analytics and Search Console to monitor your performance and adjust your strategy accordingly. If you are really thinking about the future, mobile-first indexing and voice search optimization should also be part of your SEO strategy.

Social media is a powerful tool for promoting your blog and engaging with your audience. Utilize various platforms to reach a wider audience.

Identify which social media platforms your target audience frequents and establish a presence there. Create a content calendar to consistently share your blog posts and related content. Engage with your audience through comments, direct messages, and interactive content like polls and stories.

Collaborate with influencers in your niche to expand your reach. Use social media analytics to track engagement and adjust your strategy.

4. Build a List

An email list is a valuable asset for any blogger. It allows you to directly reach your audience and promote your content. Some blogging tools eg Feather have built-in email list builders meaning you can set this up in a click.

Start building your email list from day one by offering valuable incentives like eBooks, checklists, or exclusive content. Segment your email list to tailor your messages to different audience groups. Personalize your emails to increase engagement and build a loyal readership.

Don’t forget to regularly clean your email list to remove inactive subscribers and improve deliverability.

5. Prioritize User Experience

A great user experience (UX) keeps readers on your site longer and encourages them to return. Focus on creating a seamless and enjoyable browsing experience.

Ensure your blog is mobile-friendly and loads quickly. Use a clean, intuitive design with easy navigation. Always optimize your images and videos to reduce load times.

Implement interactive elements like comments sections, quizzes, and polls to engage your readers. Regularly test your site’s performance using tools like Google PageSpeed Insights and make necessary improvements.

6. Stay Updated with Trends

The digital landscape is constantly evolving. Staying informed about the latest trends and technologies is essential for maintaining a successful blog.

Subscribe to industry newsletters, follow influential bloggers, and join online communities to stay updated with the latest trends.

Regularly update your blog’s design and features to align with current trends and user expectations. Staying ahead of the curve ensures your blog remains relevant and competitive.

7. Invest in Analytics

Understanding your audience and their interaction with your blog is vital for its growth. It's important to use analytics for data-driven decisions.

To do this, set up tools like Google Analytics to track your blog's performance. Some blogging tools, such as Feather, come with built-in analytics.

Keep an eye on key metrics like page views, bounce rates, average session duration, and conversion rates. By analyzing your audience’s demographics, interests, and behavior, you can tailor your content to suit their preferences and focus on what works.

Use A/B testing to optimize your blog’s design, content, and calls-to-action. Regularly review your analytics to identify trends, and pinpoint strengths and areas for improvement.

Data-driven insights are essential in refining your strategy and achieving your blogging goals.

8. Creating a Content Strategy

A well-defined content strategy helps you stay organized and consistent. Plan your content to align with your goals and audience’s needs.

Outline your blog’s goals and target audience to guide your content strategy. Create a content calendar to plan your posts in advance and ensure a regular publishing schedule.

Balance evergreen content with timely, trending topics to keep your blog relevant. Incorporate various content types like articles, videos, and infographics, to cater to different preferences.

A strategic approach to content creation ensures your blog remains focused and effective. Using tools to help with this from the start is crucial.

Choose the Right Tools

Using Notion for CMS With Feather

Feather is an innovative blog platform designed to seamlessly integrate with Notion, allowing users to publish blog content written in Notion without the need for coding or design skills.

With Feather, you can write blog content directly in Notion and have it automatically published to their Feather blog so you get all the productivity benefits of Notion plus a professional and optimized blog.

You can even effortlessly setting up a Subfolder blog eg (domain.com/blog) which means you can benefit from improved SEO performance, as search engines tend to favor subfolder structures over subdomains. This unique feature positions Feather as a leading option for anyone looking to enhance their online visibility.

Revolutionizing Content Management with Feather

Feather gives you the full HubSpot experience through Notion by allowing the whole management of blog tasks in one centralized platform. This streamlined approach means you improve efficiency and save valuable time that can be allocated to other critical tasks.

Feather also offers customization options, such as the ability to change the design using custom CSS, collect emails, and more. This level of adaptability ensures that individuals or companies can tailor their blog to suit their branding and engagement objectives.

Seamless Collaboration and Publishing with Feather

Feather further enhances the content creation process by making it easy for teams to collaborate during the publishing process. This feature is particularly beneficial for businesses with distributed teams or remote workers, as it allows all team members to contribute to the blog content creation and management process from anywhere. By promoting collaboration and transparency, Feather empowers teams to produce high-quality content efficiently and effectively.

Unlock the Power of Feather Today

With Feather, you can seamlessly convert Notion content into an SEO-friendly blog, giving you increased visibility and improved user experience. To experience the benefits of Feather firsthand, sign up for a free account today and unlock the potential of transitioning from Notion to a fully optimized blog in minutes.

Here’s how it works…

Notion To Blog In 4 Simple Steps

Starting your Notion blog on Feather is straightforward and user-friendly. All you need to do is duplicate an existing database where you can input your drafted and published posts. Once you log into the Feather dashboard, you will be prompted to create your blog. By duplicating the Notion template/database provided by Feather, you're already one step closer to having a fully operational blog.

This template will create four databases:

Content

Pages

Tags

Authors

These databases cover everything you need to establish a blog using Notion and Feather. If you already have your own Notion databases, you can also use them instead of duplicating the Feather database. After creating your Notion page, make sure to set it to public so Feather can access it. Once you’ve done that, return to Feather and continue with the blog creation process.

2. Connect the Notion Databases

After setting up the database, connecting the Notion databases is the next step. You’ll see four tabs in the Feather dashboard – Content, Pages, Tags, and Authors. If you’re using your own Notion database, you’ll need to copy the links of each of the databases and paste them into Feather to connect them.

Once you click on Connect Database, a screen will pop up allowing you to map your Notion properties to Feather. If you're using the default Feather template, there's no need to make any changes as all the required fields and properties are automatically mapped. Once done, proceed to the next step.

3. Choose a Name and Domain for Your Blog

Selecting a name for your blog and a subdomain is essential during the blog creation process. It's essential to choose a name and create your blog as you can connect your custom domain later on. This step helps in personalizing your blog and creating a unique identity for your online presence.

4. Effortless Blog Publishing with Feather and Notion

There couldn’t be a more streamlined process for publishing blog posts with Feather and Notion. Leveraging Feather’s SEO features, you can optimize your blog posts and attain better visibility, driving organic traffic to your content. This integration ensures your blog ranks well on search engines, attracting a wider audience, and boosting your blog’s overall performance.

Using Notion as your CMS allows you to publish optimized blog posts directly from Notion, enhancing your blog’s visibility, and driving organic traffic. This integration streamlines the publishing process and ensures that your blog ranks well on search engines, driving organic traffic to your content.

Notion and Feather ❤️

Top Blogs using Feather

These hugely successful blogs use Feather with Notion to create engaging content for their audience. This means evergreen content that drives traffic whilst asleep.

Check them out!

Taplio

Tweet Hunter

Revid.ai

Summing it up

Starting a blog in 2024 requires careful planning and a strategic approach. By considering these 8 key factors above, you can create a successful and sustainable blog that resonates with your audience.

Focus on quality content, effective SEO, and engaging user experience to build a loyal readership. Stay adaptable and informed about industry trends to keep your blog relevant and competitive.

Choosing to use Notion as the backbone of your blog can significantly enhance your blogging experience. Within minutes you can have a stunning, customizable, no-code, optimised blog.

Feather stands out for its seamless integration and user-friendly interface, making it a top choice for many Notion users.

Start your Feather FREE Trial now

8 Steps to Evergreen Blog Success: Starting the Right Way