Step-by-Step Guide To Creating Your Own Blog Post Template (With Examples)

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Starting a blog can feel like jumping into a whirlwind of ideas and goals. How do you start with blog content creation? What should you focus on first? You're not alone if you find yourself staring at a blank screen. Many bloggers hit this point. Luckily, a great blog post template can help. It’s a guiding light for both seasoned authors and first-time bloggers. It ensures your thoughts flow and your drafts get done. In this article, you’ll find all the tips to make a blog post template that works for you.

Feather’s notion to blog is a huge help here. It gives you ready-made blog post templates you can use right away. It's a simple way to start creating content your audience will love.

Why Use a Blog Post Template?

A blog post template is a model of a blog post that can be used as a starting point for new blog posts. A blog post template is simply a starting point for your blog post. It can provide you with a basic structure and format to follow and ideas for what to write about.

Templates can be general or specific to a particular topic or genre. For example, templates exist for how-to posts, list posts, opinion pieces, and more. There are a few reasons why you might want to use a blog post template:

Unlock Your Blog Post Format

Using a blog post template helps you decide on your format before you write a single word. Whether you’re crafting a how-to post or a listicle, a template lays out the structure. It’s like a blueprint, guiding you on how to start and what each section should accomplish. Templates can cover everything from word count to style, making writing less daunting.

Stay Organized and on Track

A blog post template is a great way to stay organized while writing. This is especially helpful for longer posts with multiple sections. With a template, you know exactly what goes where. That way, you can focus on writing instead of worrying about structure. It helps ensure that your post flows well and is easily read.

Jumpstart Your Writing Process

Struggling to come up with ideas? A blog post template can provide a starting point for your writing. By following a template, you can start writing sooner and get the creative juices flowing. You can find free blog post templates online to help you get started.

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6 Types of Blog Post Templates

1. How-to Blog Template

How-to posts guide readers to achieve specific goals or solve problems with clear, step-by-step instructions. They establish trust and authority by offering practical, easy-to-follow solutions.

Example title: How to [Achieve a Specific Goal or Solve a Problem]

Introduction

Explain the topic's significance and why readers should address it immediately. Build trust with an interesting fact or statistic linked to an authoritative source. Conclude the introduction by telling readers what they will learn or accomplish by the end of the article.

Elements of a How-to Article

Break the task into manageable steps.

Provide clear and concise instructions for each step.

Use bullet points or numbered lists for readability.

Include relevant images, diagrams, or videos.

Address common questions or hurdles.

Offer tips or shortcuts for improved results.

Conclusion

Summarize the main points covered in the post. Include a bonus takeaway point related to the subject to affirm authority. Add a CTA.

2. Listicle Blog Writing Template

Listicles present information as a numbered list, offering quick, actionable tips and insights. They’re ideal for guiding readers efficiently and encouraging repeat visits.

Example title: [#] Tips to [Achieve Specific Outcome]

Introduction

Explain the topic’s relevance and urgency. Keep the intro short and engaging.

Elements of a Listicle

Number each tip for easy consumption.

Use scannable headings.

Provide concise explanations for each tip.

Include practical examples or scenarios.

Offer a bonus tip in a separate heading that relates to your brand.

Conclusion

Summarize the article; reiterate practical advice. Tie the content to your brand’s offering and include a CTA.

3. Definition Blog Article Template

Definition posts simplify complex concepts with precise definitions, contextual explanations, and real-world examples. They’re invaluable for demystifying industry-specific ideas.

Example title: What Is [Concept], and Why Do You Need to Know?

Introduction

Introduce the topic and its importance in the audience’s context. Include a relevant statistic linked to an authoritative source. Preview the key elements and insights.

Elements of a Definition Blog Post

Clear, precise definition of the concept.

Explain the concept’s relevance and real-world implications.

Use examples, case studies, or illustrations.

Differentiate from related terms.

Provide historical background.

Include expert insights for credibility.

Discuss practical applications.

Conclusion

Summarize key insights and takeaways. Link to internal resources for deeper understanding and include a CTA.

4. Cheat Sheet Template

Cheat sheets are quick reference guides packed with essential information. They provide condensed answers for readers in a hurry.

Example title: [Topic] Cheat Sheet: A Quick Reference Guide to [Subject]

Introduction

Introduce the topic and explain the purpose of the cheat sheet. Highlight its value as a condensed resource.

Elements of a Cheat Sheet

Brief overview of the topic.

Organize key concepts clearly.

Offer actionable tips and shortcuts.

Include links to additional resources.

Use visual aids like diagrams or charts.

Address common FAQs.

Conclusion

Summarize key takeaways. Encourage readers to download or bookmark the cheat sheet for easy access. Add a CTA.

5. Conversion-Focused Blog Template

Conversion-focused posts drive action and generate leads with persuasive content, compelling headlines, and strategic CTAs.

Example title: [Persuasive, Action-Driven Headline]

Introduction

Introduce the product, service, or subject. Use a hard-hitting fact or statistic and a hook to draw readers in.

Elements of a Conversion-Focused Blog Post

Include compelling CTAs aligned with the buyer’s journey.

Use attention-grabbing, SEO-optimized headlines.

Craft persuasive content that resonates with target needs.

Incorporate visual elements for engagement.

Add social proof like testimonials or reviews.

Ensure user-friendly design and navigation.

Use A/B Testing to optimize conversion rates.

Conclusion

Summarize key elements. Offer an extra tip to help readers implement strategies. Use a CTA directly related to search intent.

6. Pillar Content Blog Post Template

Pillar content offers in-depth coverage of a core topic, serving as a hub in a hub-and-spoke strategy to enhance SEO and provide comprehensive resources.

Example title: The Ultimate Guide to [Topic]

Introduction

Highlight that this is a comprehensive exploration of the subject. Link to subtopics using a graphic or list.

Elements of Pillar Content

Provide thorough coverage of the core topic.

Organize content logically with clear headings.

Integrate multimedia elements for engagement.

Ensure evergreen value by focusing on timeless topics.

Use authoritative links to build trust.

Conclusion

Summarize the article. Offer suggestions for further reading or encourage engagement through comments or social media. Include a CTA.

Step-by-Step Guide To Creating Your Own Blog Post Template

Outline the Structure

Begin with a solid foundation. Every blog post needs a clear structure to guide readers. Start with a catchy title that’s relevant to your topic. Your introduction should hook readers immediately. The main body is where you provide all the detailed information. Then, wrap it all up with a conclusion that ties everything together. Don’t forget to include a call-to-action (CTA) to guide readers on what to do next.

Craft Attention-Grabbing Headlines

Your headline is crucial. It’s the first thing readers see and need to grab their attention. Aim for headlines that:

Spark curiosity

Offer value

Clearly explain what the reader will learn

Use action words like boost, improve, learn, and discover. Be specific by integrating numbers when possible. For instance, “10 Easy Ways to Boost Your SEO Rankings Today” immediately tells the reader what they’ll gain.

Create an Engaging Introduction

Your introduction sets the tone for the entire post. Provide context and explain why the topic is essential. Connect emotionally with your readers by addressing a problem, sharing a relatable story, or asking an intriguing question. Set clear expectations and show empathy, making readers feel they’re in the right place for answers.

Organize Content with Subheadings

Subheadings are your best friend. They guide readers through your content and make it easier to read. Subheadings organize your blog and improve the flow by breaking information into manageable sections. This structure makes your content more scannable, helping readers find specific information quickly. Subheadings serve as visual breaks, making lengthy posts less intimidating.

Write a Strong Conclusion

Your conclusion is your last chance to leave a lasting impression. Recap the main points and reinforce the value readers gained. Inspire action by encouraging readers to sign up for your newsletter, download a resource, or contact your team. A compelling CTA guides them on what to do next.

Optimize for SEO

SEO ensures your content reaches the right audience. Incorporate your main keyword and secondary keywords naturally throughout your post. This helps search engines understand your content and improves your chances of ranking higher. Use meta descriptions to provide a concise summary that encourages users to click through.

Internal linking boosts your authority and keeps readers engaged. Proper headings improve readability and help search engines better understand your content.

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5 Tips for Adapting & Customizing Your Blog Post Template

1. Know Your Audience and Purpose

Before tweaking any template, take a step back and consider who you're writing for and what you want to achieve. A one-size-fits-all template might work for an introductory post, but your audience may have different expectations depending on whether you're sharing:

How-to guide

Personal story

Industry insights

Spend a few minutes outlining your goals and considering your readers' concerns. This understanding will guide you in modifying the template to deliver precisely what your audience needs.

2. Play with Structure

Your template should serve as a flexible framework, not a rigid format—experiment with rearranging sections to see what flows best for your topic. You might start with an engaging hook followed by a personal anecdote, then dive into practical tips, and wrap up with a call-to-action.

Adjusting the structure to suit the content keeps your posts fresh, making them more engaging and easier to follow.

3. Bring Your Unique Style to Life

One of the most significant advantages of using a template is that it frees up time for you to focus on your unique voice. Don't be afraid to inject personality into your posts—whether through your choice of words, tone, or even the way you format headers and subheaders.

Customize fonts, colors, and even the length of your paragraphs to reflect your brand's personality. The goal is to make the template your own so that every post feels like a natural extension of your style.

4. Add Visual Appeal

Visuals can make your blog posts much more appealing and easier to digest. Adapt your template to include spots for images, infographics, or short videos that complement your written content. Consider how the visual layout impacts readability. White space, image placement, and caption styles can be adjusted to improve your post's overall aesthetic and user experience.

5. Fine-Tune with Feedback and Analytics

Don't treat your template as a fixed piece of work. After you've published a few posts using your customized template, take time to review the performance data. Look at metrics like:

Time on page

Bounce rate

Social engagement to see how your audience interacts with your content

Ask for feedback directly from your readers, and use these insights to refine your template further. Continuous iteration ensures that your blog looks great, effectively meets your readers' needs, and keeps them returning for more.

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Feather is an SEO-friendly blog and email newsletter service that makes managing your blog and newsletter a breeze by seamlessly integrating with Notion. You can publish content without any coding or design skills. Just write your blog posts in Notion, and Feather automatically publishes them to your SEO-friendly blog.

Collaborate with your team during the publishing process and enjoy the convenience of managing your CRM and website blog management through Notion. Feather also allows you to set up a subfolder blog (domain.com/blog instead of blog.domain.com) for better SEO. Plus, you can customize your design with: