Table of Contents
- What Is B2B SaaS Content Marketing? B2B vs B2C
- Why B2B and B2C Content Marketing Are Like Night and Day
- The B2B Buying Journey: A Long and Winding Road
- B2B Content Goals: Building Trust and Authority
- Measuring Success: Different Metrics for Different Goals
- The Rise of B2B SaaS Content Marketing
- Related Reading
- Why Hire A B2B SaaS Content Marketing Agency?
- Optimize Resources and Scale Efficiently
- Consistency and Quality You Can Rely On
- Unlock Data-Driven Insights
- Gain a Fresh Perspective and New Opportunities
- The Numbers Don’t Lie
- Effortless Content Management: How Feather Integrates Seamlessly with Notion for Blogs and Newsletters
- 21 Best B2B SaaS Content Marketing Agencies To Hire
- 1. Feather: Notion to Blog in Minutes
- 2. Animalz
- Unleashing Content Success: How Animalz Combines SEO, Brand Awareness, and Lead Generation to Drive Growth
- 3. Siege Media
- Content That Commands Attention: How Siege Media Delivers $150M in Annual Traffic Value Through Data-Driven Strategies
- 4. SmartBug
- Award-Winning Excellence: How SmartBug's Full-Service Marketing Solutions Transform B2B Campaigns
- 5. Verblio
- Expertise Across Industries: How Verblio Combines Human and AI-Powered Content Creation for Every Format
- 6. ClearVoice
- Scaling Success: How ClearVoice Delivers Tailored Content Strategies for Over 500 Brands
- 7. Omniscient Digital
- From Strategy to Success: How Omniscient Digital Drives Exponential Growth Through SEO and Thought Leadership
- 8. Wpromote
- Innovative Marketing Solutions: How Wpromote Combines Expertise and Technology to Drive B2B Success
- 9. Tinuiti
- Driving Results with Data: How Tinuiti’s Proprietary Mobius Tech Shapes Smarter Marketing Decisions
- 10. Power Digital Marketing
- Building Success Without the Overhead: How Power Digital Combines Expertise and Strategy to Drive B2B Growth
- 11. Jellyfish
- Global Expertise, Local Impact: How Jellyfish Delivers Results for Industry Giants Like eBay, Disney, and Spotify
- 12. Foundation
- Building the Foundation for Success: How Strategic Content Promotion Can Transform B2B Campaigns
- 13. Grow and Convert
- Turning Expertise into Engagement: How Grow and Convert Leverages Expert Interviews and Strategic Promotion
- Driving SaaS Growth with Data-Backed Strategies: How Grow and Convert Combines SEO, PPC, and Content Promotion
- 14. Growth Machine
- Precision Content with Purpose: How Growth Machine Matches Subject Matter Experts to Your Brand’s Unique Voice
- 15. Grizzle
- Expert-Led SEO and Content Strategies: How Grizzle Delivers Results for Leading SaaS Brands
- 16. Minuttia
- Amplify Your Message with Podcasts: How Minuttia Blends Content Marketing and Audio Strategy for SaaS Brands
- 17. Campfire Labs
- Strategic Content Creation for SaaS Growth: How Campfire Labs Builds Brand Authority Through Lead Magnets and Thought Leadership
- 18. Vital Design
- Versatile Content Creation: How This Agency Elevates B2B SaaS, Fintech, and Education Through Strategic Storytelling
- Happy Teams, Successful Campaigns: How a Thriving Agency Culture Drives Better Marketing Results
- 19. Optimist
- Driving SaaS Conversions with a Full-Funnel Approach: How Optimist’s Product-Led Marketing Strategies Turn Leads into Customers
- From Content to Conversion: How Optimist’s Product-Led Marketing Strategies Build SaaS Audiences and Drive Signups
- Building Community and Conversions: How Optimist Combines SEO Expertise with the Top of the Funnel Marketing Hub
- 20. Ironpaper
- Aligning Marketing and Sales: How Ironpaper Creates Seamless Buyer Experiences to Drive SaaS Growth
- 21. Accelerate Agency
- Strategic SEO and Link Building: How This Agency Drives PQL/MQL Growth and Strengthens SaaS Market Position
- Related Reading
- Top 7 Factors To Consider When Evaluating A B2B SaaS Content Marketing Agency
- 1. Crafting Tailored Strategies to Fit Your Needs
- 2. Ensuring High-Quality and Relevant Content Creation
- 3. Seeking Flexibility and Innovation in Strategies
- 4. Looking for Expertise in Your Industry
- 5. Evaluating Proven Success Records
- 6. Ensuring Alignment with Your Business Objectives
- 7. Prioritizing Effective Collaborative Communication
- Related Reading
- Go From Notion to Blog With Ease Today with Feather
- Simplify Email Marketing with Feather's Newsletter Feature
- Get Your Content Published in Minutes with Feather
- Create a Seamless Content Experience with Feather's Design Options
- Collaborate with Your Team Easily During the Publishing Process
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Picture this: You’re navigating the twists and turns of the B2B Content Marketing Funnel, trying to stand out in the crowded SaaS marketplace. It’s a challenge, right? But that’s where the right content marketing strategy can make all the difference. This post will explore how a B2B SaaS Content Marketing Agency can help you streamline your approach, engage your audience, and ultimately drive better results.
Feather has a powerful notion to blog designed to support your content marketing efforts and help you achieve your goals. Whether you’re looking to hire a B2B SaaS Content Marketing Agency or simply improve your strategy, Feather can help.
What Is B2B SaaS Content Marketing? B2B vs B2C
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B2B SaaS content marketing is about crafting content that speaks directly to business decision-makers. Imagine you’re an executive or a department head. You’re not browsing for entertainment. You need solutions to solve real problems and boost your company’s bottom line. That’s what B2B SaaS content is all about.
It’s designed to educate, build trust, and guide you through a complex buying process with multiple stakeholders. Think white papers, case studies, webinars, and thought leadership articles. Each piece of content addresses specific business challenges and showcases how a SaaS solution can make a real difference.
Why B2B and B2C Content Marketing Are Like Night and Day
While B2B and B2C content marketing rely on content to reach their audiences, their approaches differ.
B2B content targets niche audiences, such as IT managers or finance executives. With specific challenges and expertise, these people seek solutions that will make a real impact.
In contrast, B2C content is aimed at a broad, general audience. Here, it’s all about connecting with everyday consumers on an emotional level, using:
- Catchy ads
- Viral social media posts
- Lifestyle-focused content
The B2B Buying Journey: A Long and Winding Road
The B2B buying journey is long and often involves multiple stakeholders. You’re not just convincing one person to buy your product—you’re convincing an entire buying committee. Content must be tailored to address different stages of this journey, from raising awareness with blog posts to closing deals with in-depth product demos.
In contrast, the B2C journey is typically shorter and more impulsive. People see a product, feel connected to it emotionally, and decide quickly. For example, a B2C campaign might use quizzes, social contests, or vibrant ads to grab attention and drive immediate action.
B2B Content Goals: Building Trust and Authority
In B2B, the primary goal of content marketing is to build trust and authority. Businesses must see your software as a:
- Reliable
- Effective
- Worthwhile investment
Content often focuses on:
- Data
- Results
- Thought leadership
For example, a blog post, “5 Ways to Reduce Churn with Predictive Analytics” appeals to decision-makers by showing measurable value. On the other hand, B2C content is focused on entertainment and inspiration. The aim is to spark interest and build brand affinity using fun and engaging content that resonates emotionally.
Measuring Success: Different Metrics for Different Goals
Regarding measuring success, B2B and B2C content marketing have different priorities.
In the B2B world, success is measured by metrics like:
- Lead generation
- Conversions
- Customer lifetime value
Content isn’t just there to attract visitors; it’s about moving prospects down a complex sales funnel.
Meanwhile, B2C metrics often lean toward:
- Impressions
- Social shares
- Direct sales
It’s about capturing attention quickly and turning it into a purchase.
The Rise of B2B SaaS Content Marketing
The rise of content marketing, especially for SaaS, isn’t surprising. The pandemic skyrocketed online engagement by 207%, and businesses realized the power of digital-first strategies. In 2023, over 55% of marketers plan to increase content frequency, and 53% aim to improve content quality.
For B2B SaaS, this means more opportunities to connect with decision-makers through high-value content tailored to their needs.
Related Reading
Why Hire A B2B SaaS Content Marketing Agency?
Hiring a B2B SaaS content marketing agency can revolutionize your business strategy. With industry-specific expertise, these agencies know how to address complex customer needs and long sales cycles. They understand the intricacies of crafting content that resonates with your audience, whether a CTO interested in technical features or a CFO focused on ROI.
Optimize Resources and Scale Efficiently
Building an in-house team takes time and money. Agencies eliminate the hassle by offering a ready-to-go team to help you scale your content marketing efforts as your business grows. Launching new products or entering new markets? They'll have you covered.
Consistency and Quality You Can Rely On
Trust is crucial in B2B. Specialized agencies are committed to maintaining high-quality output because their reputation depends on it. They ensure that every content, from blog posts to webinars, aligns with your brand voice and delivers value to your audience.
Unlock Data-Driven Insights
Agencies provide access to data-driven strategies, using advanced tools to track performance and optimize your content marketing strategy. You'll continuously refine your approach based on what works, ensuring better results over time.
Gain a Fresh Perspective and New Opportunities
An external agency offers innovative ideas and creative approaches your team might have yet to consider. This fresh perspective can uncover new ways to connect with your target audience and rejuvenate your marketing efforts.
The Numbers Don’t Lie
It’s no surprise that 57% of B2B businesses rely on marketing agencies for some or all of their content needs. The combination of expertise, efficiency, and insight makes agencies attractive, especially for SaaS companies aiming to stay ahead in a competitive market.
Effortless Content Management: How Feather Integrates Seamlessly with Notion for Blogs and Newsletters
Are you looking to streamline your content creation and distribution? Run your blog and newsletter with Feather today.
Create a new account, send emails from Notion, or go from notion to blog in minutes.
21 Best B2B SaaS Content Marketing Agencies To Hire
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1. Feather: Notion to Blog in Minutes
Feather is an innovative solution for companies looking to streamline their blog and newsletter management through Notion.
It offers a seamless experience for content creation and distribution with features like subfolder blog setup and newsletter publishing. Run your blog and newsletter with Feather today—create a new account and send emails from Notion, or go from notion to blog in minutes!
2. Animalz
Animalz is a B2B saas content marketing agency that creates growth-focused content for:
- Enterprises
- Startups
- VC-backed firms
Their approach is centered on delivering long-form, high-quality content that promotes sustainable growth over time. From SEO to lead generation and product marketing, they offer services tailored to each client’s unique needs.
Animalz has worked with major brands such as:
- Airtable
- GoDaddy, etc.
Unleashing Content Success: How Animalz Combines SEO, Brand Awareness, and Lead Generation to Drive Growth
They help them create impactful content that drives engagement and growth. Visit their site to explore their services and case studies more.
Services Animalz provides to its impressive client base include:
- SEO consulting
- Brand awareness
- Lead generation
- Product marketing
- Promotion and distribution
If you want to push boundaries and get a little wild with your content marketing, connect with Animalz today.
3. Siege Media
Siege Media is an SEO agency that works with brands to build their presence on Google, Bing, and other popular search engines. Its services extend beyond SEO and content marketing. The agency also offers link building to increase your site’s authority and ranking on Google.
Plus, it offers graphic design (e.g., infographics and other visual downloads) to make your branded content stand out.
Some companies they’ve worked with include:
- Zillow
- Asana
- Airbnb
- Tripadvisor
- Shutterfly
Content That Commands Attention: How Siege Media Delivers $150M in Annual Traffic Value Through Data-Driven Strategies
Their approach to success involves poring through data to find lucrative ranking opportunities that will get your brand noticed. Siege Media focuses on building content unmatched by competitors so that your company stands out.
According to their site, their content marketing services generate nearly $150M in annual client traffic value. This is what you’d otherwise spend on pay-per-click ads to generate the same amount of traffic.
They achieve all this with a team of 100+ pros that offer the following content marketing services:
- Content strategy
- Blog design
- Link building
- Graphic design
- Video production
- Copywriting
- SEO consulting
- Content creation
If you’re looking for a customer-driven SEO agency, allow these experts to lay siege to your next campaign.
4. SmartBug
Want to grow your business revenue? This one is smart as a bug out of this list of B2B content marketing agencies. SmartBug helps companies build the right strategy without overspending.
Who doesn’t want to do more with less? Everyone. This agency has worked with notable companies like:
- HubSpot
- Klaviyo
- Salesforce
And it doesn’t discriminate. It works with companies of all sizes and across industries, like:
- Finance
- SaaS
- Senior Care
- Healthcare
- Education
- Manufacturing
Award-Winning Excellence: How SmartBug's Full-Service Marketing Solutions Transform B2B Campaigns
SmartBug is well-recognized for its game-changing content marketing campaigns. For instance, it’s received over 250 awards from:
- HubSpot (15)
- Marcom Awards (194)
- AVA Digital Awards (32)
The services behind these awards include:
- Paid media
- Public relations
- HubSpot implementation
- CRM integration
- SEO
- Ecommerce marketing
- Inbound marketing (with or without monthly commitment)
- Sales enablement
- Creative and branding
- Web design
So, if you’re feeling overwhelmed by designing and implementing your B2B content marketing campaigns, get the pros at SmartBug to do it for you.
5. Verblio
Verblio is where brands get a complete concierge experience for content marketing campaigns. Not only does a full content strategy get drawn up for them, but they also get a team of vetted industry writers to execute it.
And the best part? If you don’t like the content, you don’t pay for it. Verblio Valet is a fully managed service that does not charge monthly platform fees. Nor are there any contracts allowing you to switch plans whenever you like. So whether you have a minor monthly cadence or a large bulk order of 1,000 articles, Verblio’s team can manage it.
Expertise Across Industries: How Verblio Combines Human and AI-Powered Content Creation for Every Format
It has over 3K writers holding MBAs, JDs, and PhDs who have experience in automotive, health, beauty, legal, marketing, tech, and real estate. Their robust entourage can develop high-quality content in various formats, including:
- Blog posts
- Newsletters
- Ebooks
- Podcast summaries
- Website content
- Videos
- Press releases
Verblio offers content refreshes and AI content writing (with the human touch). If you’re not into that, it has AI detection tools to ensure your content is 100% human-written.
Prices are also affordable, starting at $144 per 1,000 words.
6. ClearVoice
ClearVoice is another content production agency that vetted its thousands of writers across 200+ industries. The difference with them is that you work with writers through its platform, which you pay for monthly.
It has a marketplace you can browse through to find writers yourself. Or leave it up to your account manager to do it for you. But that’s not all the agency can handle. Your dedicated ClearVoice team can plan your content, so all you have to do is sign it off for publishing, like:
- Hire writers
- Edit
- Pre-approve content
Scaling Success: How ClearVoice Delivers Tailored Content Strategies for Over 500 Brands
Here’s a look at the services they offer:
- In-depth backlink analysis
- Suggested keywords
- Prioritized topic and theme suggestions
- SEO content briefs
- Audience and competitor research
- Industry analysis
To date, this B2B content marketing agency has helped brands and even other agencies rank content and convert target audiences. Its teams have produced over 100K content pieces for over 500 brands. If you’re looking for an agency that can match your brand’s voice, messaging, and vision, ClearVoice is a great option.
7. Omniscient Digital
Omniscient Digital is a B2B content marketing agency that practices what it preaches. Its co-founders are thought leaders in content strategy and have even produced a course on DIYers.
This agency is all about over-sharing knowledge to demonstrate its expertise and win the trust of brands. You can check out its blog and podcast content to see what we mean. Their client rap sheet is profound, featuring work with notable brands like:
- Hotjar
- Jasper
- GatherContent
- Shipyard
From Strategy to Success: How Omniscient Digital Drives Exponential Growth Through SEO and Thought Leadership
And the case studies are pretty impressive. For instance, it helped Jasper grow organic sessions by 415% and product signups by 121x in one year.
When you partner with Omniscient Digital, its strategists will build a plan that matches your audience and business needs. Its most popular marketing methods are SEO and thought leadership content. Plus, it has a team of writers to execute the content plans it builds.
If you’re a B2B content marketing agency looking for business growth, go with an omniscient company in content marketing.
8. Wpromote
Wpromote is another award-winning marketing agency recognized by prestigious organizations such as:
- Adweek
- Campaign US
- US Agency Awards
- The Drum
It also has an impressive client list, including brands like:
- Zenni
- Frontier Airlines
- Whirlpool
- Transunion
- Adobe
As you can see, the agency works with companies of various sizes and backgrounds. This makes them an ideal partner if you’re looking for an agency that is not restricted to a handful of industries.
Innovative Marketing Solutions: How Wpromote Combines Expertise and Technology to Drive B2B Success
The services offered at Wpromote include:
- Content Marketing
- PPC
- Paid media (social, search, programmatic, Amazon, and more)
- Influencer marketing
- SEO and voice search
- Content marketing
- Email marketing
- Video
- Performance creative
What makes it unique from other traditional digital marketing agencies is that it uses a mix of marketing experts and proprietary technology that aids in delivering stellar results for clients.
So, if you’re serious about getting your brand in front of B2B buyers, partner with Wpromote.
9. Tinuiti
Tinuiti is a brand performance agency that excels at promoting businesses across various mediums. Unlike most digital marketing agencies, Tinuiti extends beyond search and social to get your brand noticed. For example, it helps companies get placements on Streaming TV.
This agency prioritizes audience-centric and performance-focused strategies, while respecting its clients’ privacy. And this has earned the agency partnerships with a long list of notable companies, including:
- Converse
- Olly
- RiteAid
- Terminix
- Etsy
- Nestle
Today, it manages over $3B in media spend for its clients.
Driving Results with Data: How Tinuiti’s Proprietary Mobius Tech Shapes Smarter Marketing Decisions
How do they do it? Using their proprietary tech, Mobius, which monitors various data points in client campaigns, unifies them, and offers a clear picture of what’s happening across touchpoints. With this intel, Tinuiti’s team can make data-driven decisions to deliver results for client campaigns.
The services offered by Tinuiti include:
- Content marketing
- Shopping media
- Paid search
- Lifetime marketing
- Paid social
- SEO
- Amazon Ads
- Affiliate marketing
- Shoppable media
- Mobile app marketing
This agency is perfect for any business that’s looking to improve its performance, like
- Amazon FBA sellers
- B2B SaaS platforms
- Mobile app developers
10. Power Digital Marketing
Content marketing isn’t something you can build and benefit from overnight. It’s playing the long game, and apparently, this wins when you execute the right strategy. Power Digital is a marketing agency that proves this time and time again. It boasts that brands that work with them for at least six months see an average of 71% revenue growth year-over-year (YoY). That’s 2.4x quicker than standard market rates.
It’s doing this for brands of all sizes, including:
- Dropbox
- Spanx
- P&G
- Casper
- Pacifica
Building Success Without the Overhead: How Power Digital Combines Expertise and Strategy to Drive B2B Growth
One of its most notable results is with Shipware’s campaign, which saw traffic increase by 728% and over $300K in new business within 10 months.
Power Digital’s impressive outcomes stem from its range of marketing services, which include:
- Content marketing
- Affiliate marketing
- Paid search
- Paid social prospecting
- Branded Amazon search
- Email marketing
- Conversion rate optimization (CRO)
- Web development
- Social media marketing
- Influencer marketing
This company is the B2B content agency you hire when you want to build a digital marketing arm without hiring in-house personnel. It provides a dedicated team of experts, an account manager, and a veteran content marketing officer (CMO) to build a holistic marketing approach that drives revenue growth for your business.
11. Jellyfish
Jellyfish is a content marketing agency that helps brands create an online presence through various strategies, such as:
- Digital marketing
- Conversion optimization
- Paid media
- Video production
- Email marketing
It offers a range of services, including:
- Strategy building
- Market intelligence
- Data gathering
- Training and development opportunities
- PPC services
Global Expertise, Local Impact: How Jellyfish Delivers Results for Industry Giants Like eBay, Disney, and Spotify
This agency has an impressive client list that includes well-known companies, such as:
- eBay
- Disney
- Spotify
- Slack
- Samsung
- Uber
- Booking.com
It also partners with industry leaders such as Google, Meta, Salesforce, and Amazon. Jellyfish can keep up with the demand by employing over 2,100 employees across 38 offices.
If that doesn’t already scream, “Hire me,” then maybe learning that it received a 4.7 out of 5 on Featured Customers will. Jellyfish itself is flexible and adaptable, but Jellyfish the agency’s quality and expertise are pretty solid.
12. Foundation
If you’re on Twitter or LinkedIn, then you’ve likely seen thought leadership posts from Foundation’s founder, Ross Simonds. He’s been featured at several conferences and now has a podcast where he continues to share his content marketing knowledge.
Foundation is an agency that prides itself on building powerful strategies that focus on content creation and distribution. After all, what good is that pillar page you invested thousands in if no one knows it exists?
Building the Foundation for Success: How Strategic Content Promotion Can Transform B2B Campaigns
Unfortunately, content promotion is something both brands and agencies forget all the time. When you build your “foundation” right, everything falls into place. So by partnering with this agency, you get all the content services necessary to make that happen, including:
- Strategy
- Creation
- Distribution
- Content marketing & SEO auditing
- Marketing intelligence
Sadly, not everyone can use this amazing content marketing agency. But lucky for you, it caters to:
- B2B
- Software-as-a-Service (SaaS) industry
- Manufacturing companies.
So, if they sound intriguing, get this team to architect your next campaign.
13. Grow and Convert
Grow and Convert is a SaaS content marketing agency focusing on bottom-of-the-funnel (BOFU) content. It chases high-converting topics to get your SaaS leads, sales, and demo requests in the immediate time frame.
Grow and Convert operates off the principle that BOFU content is more critical than top-of-the-funnel (TOFU) content for getting high-quality leads that convert. Instead of crafting content around keywords that attract a large traffic volume, it bases its strategy around search terms with a maximum chance of converting.
Turning Expertise into Engagement: How Grow and Convert Leverages Expert Interviews and Strategic Promotion
Besides that, rather than creating bland content, Grow and Convert will interview your experts to create informative articles that address the unique pain points of the target audience. Grow and
Convert promotes pieces via paid ads and outreach to compensate for the low TOFU content. As a result, it can help you kick-start your content strategy without requiring extensive TOFU pieces.
Driving SaaS Growth with Data-Backed Strategies: How Grow and Convert Combines SEO, PPC, and Content Promotion
Grow and Convert ensures you know what you’re getting from its services by tracking your content's monthly conversions to your SaaS brand.
Services offered:
- SEO strategy
- Performance reporting
- PPC services
Industry expertise:
- Lead generation
- Software technology
- Content marketing
- Time tracking
Major SaaS clients:
- Yelp
- Crazy Egg
- Leadfeeder
- Clearscope
- Stacker
- Exploding Topics
Pricing:
- Full-service engagements start at $10,000/month.
- That said, like The Blogsmith, Grow, and Convert offers its best pricing when you invest in consistent projects. You can start at $8,000/month with a year commitment.
14. Growth Machine
Growth Machine is a SaaS marketing agency for startups, growing brands, and Fortune 500 companies. Its offerings include:
- SEO audits
- Content creation
- Link building
Growth Machine is known for its extensive pool of writers. Unlike other content marketing agencies, which pick from their team of 15-30 contracted writers, Growth Machine keeps a database of 7,000+ niche experts it can lean on to produce content that reflects your SaaS brand.
Precision Content with Purpose: How Growth Machine Matches Subject Matter Experts to Your Brand’s Unique Voice
Growth Machine’s editorial team reviews your website, brand voice, and target audience to pinpoint the ideal writer’s profile:
- Writing style
- Research process
- Educational background
As a result, you get subject matter experts instead of run-of-the-mill content creators.
Services offered:
- Link-building
Industry expertise:
- Fintech
- Software technology
- Kitchen space
- Human resources
Major SaaS clients:
- Yummly
- Greenlight
- Brex
- Adobe
15. Grizzle
Grizzle is a full-service content marketing agency for SaaS brands looking:
- To build thought leadership
- Attract organic traffic
- Generate conversions
Its services include content creativity and promotion so you can rely on it as your external content team.
The Grizzle team is well-versed in all things SEO, and it is further backed by big industry players like Semrush, which rely on it for their content needs.
Expert-Led SEO and Content Strategies: How Grizzle Delivers Results for Leading SaaS Brands
Grizzle was also home to Erica Schneider, who taught many writers about creating engaging web content and is now doing her own thing elsewhere. So, with Erica’s former teammates, you can rest assured that your SaaS brand is in good hands.
Services offered:
- SEO strategy
- Content creation
- Audits and optimization
- Guest blogging
- Link building
Industry expertise:
- Marketing automation
- Content marketing
- Lead generation
Major SaaS clients:
- Pipedrive
- Semrush
- Wynter
- Brandfolder
16. Minuttia
Minuttia is a full-service content marketing agency for B2B SaaS companies looking to grow their recurring revenue, organic traffic, and brand awareness. Its services include:
- Content creation and audits
- SEO strategy
- Promotion
Beyond the essential SEO offerings, Minuttia believes in upskilling your marketing team. Instead of gatekeeping its tools, processes, and templates, it shares everything it knows throughout the partnership to help your SaaS brand make content marketing an in-house competency.
Amplify Your Message with Podcasts: How Minuttia Blends Content Marketing and Audio Strategy for SaaS Brands
Minuttia can help you speak to your target audience via podcasts. They also offer assistance with:
- Thought leadership content
- Branded newsletters
- Expert-led blogs
You just need a voice behind the mic, and Minuttia handles the rest.
Services offered:
- SEO strategy
- Content creation and audits
- Link building
Industry expertise:
- Content marketing
- Learning platforms
- Collaboration tools
Major SaaS clients:
- Visme
- Toggl
- Docebo
- Responsa
17. Campfire Labs
Campfire Labs is a SaaS content marketing agency that relies on story-driven, high-quality content. Instead of pumping out generic pieces, it helps your brand leave a mark by creating original stories and long-form content.
Campfire Labs offers assistance with:
- E-books
- Microsites
- Podcasts
- Case studies
Its team interviews subject matter experts, gathers multiple perspectives, and develops content customers will want to share with their peers.
Strategic Content Creation for SaaS Growth: How Campfire Labs Builds Brand Authority Through Lead Magnets and Thought Leadership
While Campfire Labs offers a specific service, you can rely on it to develop:
- Lead magnets
- Generate brand awareness
- Showcase your thought leadership
Services offered:
- E-books
- Data reports
- Podcasts
- Case studies
- Microsites
Industry expertise:
- Project management
- Human resources
- Software technology
Major SaaS clients:
- Dropbox
- Asana
- Notion
- Calendly
Pricing:
- One-off projects start at $15,000.
- Recurring projects
- Start at $5,000-10,000/month
- Regular blogs
- Monthly podcasts
- Quarterly e-books
- Flexible retainers start at $5,000-10,000/month
18. Vital Design
Vital Design is an agency that can breathe life into your content marketing strategy. Its team of 70+ members is ready to build or revamp your content to drive traffic and conversions for your business.
They do this by using brand development and digital marketing services like:
- Blog design/WordPress
- Blogging
- Copywriting
- Social media marketing
Versatile Content Creation: How This Agency Elevates B2B SaaS, Fintech, and Education Through Strategic Storytelling
Plus, they can produce content in all forms, including:
- Ebooks
- White papers
- Press release
- Emails/newsletters
It’s done wonders for reputable fashion, tech, finance, and education companies, such as:
- Reebok
- Hitachi
- Visa
- HubSpot
- The University of San Diego.
Today, it caters primarily to businesses in:
- Higher education
- B2B SaaS
- Manufacturing
- Fintech
Happy Teams, Successful Campaigns: How a Thriving Agency Culture Drives Better Marketing Results
This agency was voted as the best place to work by Inc 5000 in 2017, with a 99% happy team. Why is this important? Because when you have an agency with satisfied workers, their performance is likely to yield happy customers (you).
With their track record for success, we’re sure they know which metrics to track to keep your campaigns alive. So, reach out to them today because it may be “vital” to your marketing strategy’s success.
19. Optimist
Optimist is a full-service SaaS content marketing agency for growth-stage startups. It helps brands scale their marketing efforts with a pipeline that includes:
- Content strategy
- Creation
- Promotion
- Graphic design
- CMS uploads
Driving SaaS Conversions with a Full-Funnel Approach: How Optimist’s Product-Led Marketing Strategies Turn Leads into Customers
Optimist takes a full-funnel approach to SaaS marketing to ensure that all that content pays off. In other words, it formulates a strategy to help SaaS brands move more qualified leads down the sales funnel by addressing relevant content needs.
From Content to Conversion: How Optimist’s Product-Led Marketing Strategies Build SaaS Audiences and Drive Signups
Optimist specializes in product-led marketing, where product trials are the rule. It can help your SaaS brand build an audience with:
- Evergreen content
- Educate buyers about your offerings
- Encourage signups using product comparisons
Suppose your SaaS company deals with enterprise customers and relies on the sales team to close the deal. In that case, you may be better off with another content marketing agency because Optimist doesn’t consider itself an excellent fit for sales-led marketing campaigns.
Building Community and Conversions: How Optimist Combines SEO Expertise with the Top of the Funnel Marketing Hub
Beyond its SEO services, Optimist also runs a hub for marketing folks called Top of the Funnel, where leading experts contribute to the ongoing content marketing conversation and help other marketers with their problems.
Services offered:
- SEO strategy
- Content creation
- Content optimization
- Link building
Industry expertise:
- Software technology
- Consumer rights
- E-commerce
- Finance
Major SaaS clients: HelloSign, Submittable, and Contentstack
Pricing: Full-service engagements start at $10,000/month.
20. Ironpaper
Ironpaper is a premier certified agency partner for Databox and a diamond-certified agency partner for HubSpot. They specialize in content marketing for B2B businesses with lengthy sales cycles. Their expertise extends to various areas, including:
- Content
- Lead generation
- Website design
- Strategy
It is all aimed at delivering measurable business results for B2B companies.
Aligning Marketing and Sales: How Ironpaper Creates Seamless Buyer Experiences to Drive SaaS Growth
Ironpaper’s primary focus is on unifying the marketing and sales journeys to deliver a more remarkable buyer experience and drive growth for their clients.
Key Services:
- Inbound marketing
- Content marketing
- Web design
- ABM for SaaS
- Lead generation
- Marketing automation
21. Accelerate Agency
Accelerate Agency is an AI-powered SaaS marketing agency focusing on SEO, large-scale outreach, and link building to fuel business growth. With extensive experience predating Google’s existence, they employ a 360-degree approach that combines:
- Human expertise
- Data
- Machine learning
In 2022, Accelerate Agency won the US Agency Award.
Strategic SEO and Link Building: How This Agency Drives PQL/MQL Growth and Strengthens SaaS Market Position
They deliver on their promises, producing tangible results through strategic content, SEO, outreach, and link building. Their ambitious SaaS SEO strategies, implemented quickly and to the highest standard, ensure continual PQL and MQL growth, driving MRR for your business.
What sets them apart is their unmatched ability to secure high-authority links from top SaaS-related websites, ensuring top rankings in competitive search terms.
Key Services:
- B2B lead generation
- Content marketing
- Link building services
- SEO services
- Marketing automation
Pricing: From $8,000 per month
Related Reading
Top 7 Factors To Consider When Evaluating A B2B SaaS Content Marketing Agency
1. Crafting Tailored Strategies to Fit Your Needs
When evaluating a B2B SaaS content marketing agency, you want to ensure they can offer strategies tailored to your unique business needs. This means looking for an agency that doesn’t rely on a one-size-fits-all approach but instead takes the time to understand your industry, market trends, and competitive landscape.
By crafting personalized marketing campaigns and niche-targeted messaging, they can align their efforts with your strengths and objectives. This strategic customization maximizes efficiency and helps you achieve sustainable growth in your market.
2. Ensuring High-Quality and Relevant Content Creation
In today’s digital age, the quality and relevance of your content can make or break your brand’s visibility and credibility. A competent B2B SaaS content marketing agency should be able to produce well-researched, original content that offers actionable insights and practical solutions to your audience.
To take meaningful actions, whether through blog posts, guides, videos, or infographics, the content should be designed to:
- Educate
- Entertain
- Motivate your audience
You can build a strong brand reputation by prioritizing high-quality content creation.
3. Seeking Flexibility and Innovation in Strategies
The business world is constantly evolving, and working with an agency that can keep up with these changes is crucial. Flexibility in strategies allows for quick adjustments in response to unforeseen challenges or opportunities, while innovation involves the development of new ideas, products, or processes that enhance competitiveness.
By partnering with an agency that encourages creativity, experimentation, and a proactive approach to problem-solving, you can foster a culture of continuous improvement and future readiness within your organization.
4. Looking for Expertise in Your Industry
Industry expertise is a crucial factor to consider when choosing a B2B SaaS content marketing agency. You want to work with a partner who has deep knowledge and proficiency within your field and can provide:
- Valuable insights
- Leadership
- Specialized solutions
This expertise builds trust and credibility, establishing the agency as a reliable authority and preferred partner in your industry. They can help you address unique challenges and opportunities within your sector by staying updated on:
- Trends
- Best practices
- Regulations
- New technologies
5. Evaluating Proven Success Records
A proven success record highlights an agency’s past achievements, milestones, and client successes, demonstrating the effectiveness of its strategies and solutions. This includes feedback, performance metrics, and awards that showcase tangible results and positive outcomes for clients or stakeholders.
By evaluating an agency’s success record, you can build confidence in its ability to deliver value and achieve desired results. This can influence your decision-making and foster long-term partnerships.
6. Ensuring Alignment with Your Business Objectives
Alignment with business objectives ensures that all efforts and strategies are directed toward achieving your organization’s specific goals and milestones. This involves clearly understanding your corporate vision, mission, and strategic priorities and integrating them into daily operations and decision-making processes. You can optimize resource allocation, improve efficiency, and enhance performance by aligning activities with objectives. This alignment promotes cohesive teamwork and fosters a unified organizational culture focused on common goals and shared success.
7. Prioritizing Effective Collaborative Communication
Effective collaborative communication fosters teamwork, innovation, and productivity within an organization. It includes open and transparent communication channels that enable:
- Sharing of ideas
- Feedback
- Information among:
- Team members
- Departments
- External stakeholders
For example, Responsify has developed its app to facilitate transparency and ongoing communication. Effective communication promotes understanding, alignment of goals, and swift resolution of issues or conflicts.
It encompasses:
- Active listening
- Constructive dialogue
- Empathy
- Respect for diverse perspectives
- Creating a positive work environment conducive to:
- Creativity
- Collaboration
- Achieving collective objectives
Related Reading
Go From Notion to Blog With Ease Today with Feather
Feather is changing the game for B2B SaaS content marketing agencies. Imagine crafting your blog posts and newsletters directly in Notion, then effortlessly publishing them to an SEO-friendly blog. Feather seamlessly integrates with Notion, allowing you to manage your CRM and website blog without sweat.
Unlike traditional subdomains, Feather publishes your content to a subfolder, boosting your SEO performance. With custom CSS, email collection, and more, you have everything you need to run your content strategy smoothly. Collaborate with your team and get your message out faster with Feather.
Simplify Email Marketing with Feather's Newsletter Feature
Feather makes it easy to send newsletters to your email subscribers directly from Notion. This feature streamlines your marketing efforts, allowing you to craft and send newsletters without leaving the Notion platform.
With Feather, you can manage your entire content marketing strategy from one place, making it easier to keep your messaging consistent and your team aligned. Plus, with options to collect emails and customize your newsletter design, Feather allows you to create a newsletter that fits your brand and resonates with your audience.
Get Your Content Published in Minutes with Feather
Feather is all about making content creation and publishing as easy as possible. With Feather, you can go from writing your blog post in Notion to publishing it on your blog in just a few clicks.
This means you can spend less time on the technical aspects of content publishing and more time on what matters: creating high-quality content that drives results. Plus, Feather’s SEO-friendly features ensure your content is optimized for search engines and ready to attract more visitors.
Create a Seamless Content Experience with Feather's Design Options
Feather offers a range of design options to help you create a seamless content experience for your audience. With custom CSS, you can tailor your blog and newsletter design to fit your brand perfectly. Feather’s subfolder publishing feature ensures your content is organized and easy to navigate, making it more likely to be found by search engines and shared by your audience. With Feather, you have everything you need to create a content experience that’s as beautiful as it is effective.
Collaborate with Your Team Easily During the Publishing Process
Feather makes collaborating with your team easily during content creation and publishing. You can write, edit, and publish your content all within the Notion platform, keeping your team aligned and your content strategy on track.
Plus, Feather’s SEO-friendly features and design options ensure your content is optimized for search engines and ready to attract more visitors to your site. Whether you’re working with a small or large team, Feather makes it easy to collaborate and create high-quality content that drives results.
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