45 Best Content Marketing Software For Content Teams

What Is a B2B Content Marketing Funnel & How Do I Create One?

SEO Content Marketing (How To Use SEO & Content Marketing Together)

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Content marketing is challenging. You know it. Creating and managing content takes a lot of effort. In the B2B content marketing funnel, content marketing software helps content teams manage the content creation process. But, not all content marketing software is created equal. Some have more features than others. Some are more user-friendly. Some are more affordable. So, how do you choose the best content marketing software for your content team?

This article will help you understand the key features to consider in content marketing software and highlight the best options available. From robust tools for large teams to lightweight solutions like Feather's notion to blog integration, there's a perfect fit for every content team.

Do You Need Software & Tools For Content Marketing?

Content marketing is more than just a buzzword; it's a critical business strategy today. Traditional marketing doesn't cut it anymore. Content marketing costs 62% less and generates three times as many leads. That's a game-changer. But, not all marketers can thrive in this space. Why? It comes down to how well they use content marketing software.

Successful marketers are skilled at leveraging technology. The Content Marketing Institute found that 29% of B2B marketers increased their tech spending last year, and there's a good reason for that.

How Content Marketing Software Streamlines the Process

The right tools can simplify a chaotic process. Creating, scheduling, distributing, optimizing, and analyzing content across platforms is no small task. Content marketing software lets you work smarter. Automate repetitive tasks like scheduling posts or tracking analytics.

Use data to understand what works. Identify which content types resonate with your audience and adjust your strategy. Collaborate seamlessly, especially with remote teams. And most importantly, stay consistent. Build and maintain a cohesive brand presence without burning out.

Finding the Right Tools for Your Needs

With thousands of content marketing tools available, it can be overwhelming. There's no one-size-fits-all solution because every marketer's needs are different. That's why you need to understand the categories of tools. Whether creating content, optimizing your SEO, scheduling your social media, or performing performance analytics, there's a tool for every aspect of your content strategy.

Your success in content marketing hinges on your creativity and your ability to harness technology. With the right tools, you'll keep up with the competition and outpace it.

Content Creation in Digital Marketing

Digital Marketing Content Management

SEO Content Marketing

Why Is Content Marketing Important

Content Marketing in B2B

Content Marketing for SaaS

Content Marketing Inbound

Optimized Content Marketing

SEO Content Marketing Strategy

14 Best Content Marketing Software For Content Management

Feather is an SEO-friendly tool that lets you publish blog content and newsletters straight from Notion, eliminating the need for coding or design skills. Enjoy seamless integration with Feather’s subfolder blog setup, boosting your SEO. Write, collaborate, and publish effortlessly, plus, you can send newsletters to your subscribers right from Notion.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. HubSpot: The All-in-One Marketing Suite

HubSpot is a comprehensive platform offering tools for inbound marketing, sales, and CRM. Content marketers can create and optimize content, ensuring it reaches the right audience. After distribution, HubSpot provides insights into your strategy’s performance, helping you drive leads and generate sales.

3. Contentools: Streamlining Content Creation and Distribution

Contentools is an efficient platform for creating, publishing, and analyzing marketing content. Its in-app editor features an SEO indicator, allowing you to optimize content as you create it. The app supports collaboration and auto-publishing for social media and integrates with numerous third-party tools through Zapier.

4. WordPress: The Go-To for Easy Blogging

WordPress is ideal for marketers looking to create and manage a website or blog with ease. Its free version offers three gigabytes of storage and a WordPress.com address. With many plugins, you can optimize your marketing process and track visitor engagement effectively.

5. Google: Essential Free Tools for Marketers

Google provides free tools that can significantly impact your content strategy. Use Keyword Planner for research, Google Analytics for performance insights, and other resources like Google Search Console and Google Trends to enhance your marketing efforts.

6. Notion: Versatile Productivity and Collaboration

Notion is a flexible workspace for organizing work, managing projects, and collaborating. With over 100 content types, you can seamlessly capture ideas, track progress, and share information. Notion’s project management capabilities include calendars, kanban boards, and timelines, making it adaptable for personal or team initiatives.

Hootsuite empowers content marketers to manage multiple social media channels from a single platform. Schedule posts, publish content, and gain valuable insights across platforms like:

Facebook

Twitter

Instagram

Stay connected on the go with Hootsuite’s mobile capabilities.

Buffer allows companies to manage their social media channels in one place with a user-friendly dashboard. Beyond scheduling, Buffer offers built-in content creation capabilities, making it a great option for streamlining social media management.

9. Tweetdeck: Simplifying Twitter Account Management

Tweetdeck consolidates multiple Twitter accounts into a single, streamlined view. Set up custom alerts to stay informed whenever your brand is mentioned. This tool is invaluable for businesses looking to manage online conversations effectively.

Mr. Social curates engaging content for your target audience and allows you to share it instantly across social media channels. With a powerful content management system for scheduling, your team can focus on building an engaging brand presence.

11. PixxFly: Effortless Content Syndication

PixxFly offers affordable features like content syndication, one-click press release distribution, and interactive animation tools. This frees up time for strategic planning and innovative campaigns while PixxFly handles content creation and distribution.

12. StoryChief: Content Collaboration Made Easy

StoryChief streamlines tasks like briefing, assigning, drafting, and distributing content. Promote your blog posts across platforms, schedule social media posts, and collaborate with teams in the same space—access global and channel-specific metrics for your stories and social media content.

13. MarketMuse: Identifying Content Opportunities

MarketMuse helps content teams identify content gaps and potential ranking opportunities. Examine SEO potential, receive tailored recommendations, and access resources for:

Link building

Keyword research

SERP rank tracking

14. Contentful: Agile Website Content Management

Contentful organizes website content management using agile methodology. Create and manage various content types efficiently, with access to templates for tailoring your website to specific business needs. Features include:

Reusability enablement

Shared content models

Automation capabilities

1. Jasper: Your Go-To AI Writer

Jasper is a versatile AI content creator loved by marketers. It brainstorms ideas, creates high-quality content, and produces ready-to-publish texts that match your brand's voice. The standout feature? Commands. Use it to:

Edit content

Respond to comments

List keywords

Jasper's plagiarism detection ensures originality, which is crucial for credibility. With multiple content templates for blog posts, webinars, and more, you can create end-to-end marketing campaigns with just one brief. Built for business and marketing, Jasper offers advanced features like content campaigns and SEO tools to streamline the creation process.

Writesonic is a powerful AI tool for creating high-quality, search engine-friendly content. It integrates with popular tools such as:

Google Docs

WordPress

Medium

Stay Ahead with AI-Powered Insights

This makes it easy for users to incorporate AI-crafted content into existing workflows. Writesonic offers real-time data on the latest trends, helping users stay updated on popular topics and keywords. It also provides competitor semantic analysis to identify common keywords and topics competitors use. Botsonic allows users to build chatbots using AI-produced text, automating customer service for businesses.

3. Copy.ai: The Free AI Writing Tool

Copy.ai is one of the best free AI writing tools available today. With pre-built workflows containing over 90 content templates, Copy.ai is designed to accelerate the marketing and sales processes for businesses of all sizes. It's an all-in-one go-to-market tool that simplifies the creation of compelling marketing materials and sales content.

Copy.ai integrates with popular platforms like Slack, Salesforce, and HubSpot, streamlining marketing and sales processes. Its built-in plagiarism detector ensures all content is original, maintaining SEO and brand reputation.

4. GrowthBar: Your Comprehensive SEO Writing Assistant

GrowthBar is an AI writing assistant with comprehensive features. Built with SEO in mind, it combines content writing and optimization in a single step, creating meta titles and descriptions aligned with SEO. Multiple team members can work on the same content simultaneously, tracking changes made by others.

GrowthBar offers grammar and spell-check capabilities to ensure content is free of errors. Start by researching a keyword with GrowthBar's database of over seven billion keywords. Once you've found a quality keyword, add it to GrowthBar's blog post creator, along with your language and optimization country.

5. Rytr: The Freemium Writing Assistant

Rytr is a freemium AI writing assistant that creates high-quality content in seconds. It offers a wide range of writing styles and tones for various industries and purposes. Add your preferred language, tone, content type, topic, and section keywords, and Rytr will create content aligned with your description.

By blocking the text or paragraph you want to edit, you can change the tone, improve, continue writing, change length, or insert more content. Rytr offers flexible payment options, with a free plan available and two paid plans: Unlimited for $7.50/month and Premium for $24.16/month.

6. Simplified: The Affordable Content Creator

Simplified is a user-friendly content creator that is affordable for small businesses and individual bloggers. It offers over 80 content templates, including text-to-image, carousels, presentations, social media quotes, and more.

The platform includes a rewrite feature to adjust content based on your unique style and tone. Use the AI Writer by:

Clicking the AI Assistant button next to the dashboard

Selecting between short or long-form content

Completing the prompt

7. Kapost: The Content Operations Software

Kapost is a content operations software that curates items according to specifics like:

Buyer persona

Buying stage

Product line

One standout feature is the editorial calendar, which offers exceptional filtering options. You can sort content by location, time, author, and campaign to identify capacity overloads or task overlaps.

Kapost includes production analytics to support organizations with strict content deadlines. Coordinate team schedules according to the time investment for each task. Enjoy collaborative editing, duplicating content for easier translation, and task assignments for:

Production

Approval

Publication

Kapost integrates with hundreds of apps like Salesforce, Hubspot, Hootsuite, and Google Analytics.

8. WebFX Readability Test: Check Content Readability

The WebFX Readability Test tool offers a simple and fast way to check your content’s readability. It evaluates your work and assigns a grade based on popular readability metrics, such as the:

Flesch Kincaid

Gunning Fog tests

This free content marketing tool offers customization options for evaluating formulas' readability. You can enter your content, test an entire webpage, or choose certain elements. Add a link to your content page, and the tool will compile your results.

9. Grammarly: The Error-Free Writing Tool

Grammarly is one of the best content writing tools for error-free writing. This remarkable tool allows you to self-edit by seeing and fixing errors in your writing. It helps you check your content for:

Typos and other spelling

Punctuation

Grammar errors

Grammarly provides insight into your article’s length, average reading time, vocabulary use, and readability grade.

10. CoSchedule Headline Analyzer: Craft Attention-Grabbing Headlines

The CoSchedule Headline Analyzer provides feedback to help you craft attention-grabbing headlines that encourage readers to dive into your content. It evaluates your headlines using various factors such as:

Word type and balance

Emotive and power word utilization

Character length

Feather: The Future of Content Creation

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

B2B Content Marketing Metrics

How Content Marketing Helps SEO

How Content Marketing Drives Sales

Content Strategy for Inbound Marketing

End-to-End Content Marketing

How Do You Integrate SEO Into Your Content

Types of Content Marketing

B2B Content Marketing Types

How To Do Content Marketing Competitor Analysis

How To Measure Content Marketing Success

Content Marketing SEO Tips

Benefits of Content Marketing

SEO And Content Marketing Trends

Effective SEO And Content Marketing

B2B Content Marketing Best Practices

11 Best Content Marketing Software For Content Creation & Optimization

1. Ahrefs: Your Content Creation Sidekick

Ahrefs does more than just keyword research; it’s a powerhouse for SERP analysis, backlink tracking, and understanding your competition. With an intuitive interface, it offers most of the tools you need to craft content that not only ranks but also attracts valuable backlinks. While Ahrefs isn’t the only tool you’ll need, it’s a strong contender for those serious about SEO-driven content creation.

2. Semrush: A Marketing Swiss Army Knife

Semrush is a jack-of-all-trades, offering:

Competitive analysis

Keyword insights

PPC campaign tools

While it’s more of an all-in-one digital marketing tool than a content-specific one, it can still be useful for those juggling multiple marketing channels. If content creation is your main focus, Ahrefs or Moz might better suit your needs.

3. AnswerThePublic: Uncover the Questions People Are Asking

AnswerThePublic shows the questions and topics people seek, helping you tap into search intent. Use it to identify the questions your audience is asking and craft content that answers them, increasing the relevance and value of your content. It’s a simple yet powerful way to create content that meets your audience’s needs.

Buzzsumo is great for brainstorming topics with social proof. By showing you the social media engagement of various topics, it can help you determine if a topic will be linkable. It also provides a rough backlink count, though Ahrefs is more accurate for serious backlink analysis.

5. Ubersuggest: A User-Friendly Keyword Research Tool

Ubersuggest is perfect for those new to SEO or looking for a simple, user-friendly tool. It excels at keyword research, offering many keyword suggestions to optimize your content. Plus, it provides insights into your competitors’ SEO strategies, helping you identify opportunities for improvement.

6. HARO: Source Expert Quotes for Your Content

HARO (Help A Reporter Out) is a great way to find expert quotes for your content. It’s designed for journalists but can be used by anyone looking to add authority to their content. Simply post what you’re writing about and who you’d like to hear from, and you’ll receive responses you can use in your article.

7. Survey Monkey: Gather Original Data for Your Content

Survey Monkey is a robust way to collect original data for your content. It’s pricier than other survey tools but allows for precise targeting and segmentation, making it ideal for gathering detailed insights.

8. Clearscope: Write Comprehensive Content That Satisfies Search Intent

Clearscope is an essential tool for creating content that satisfies search intent. From the outline phase to QA, it helps you write comprehensive pieces that answer readers’ questions. Its integrations with Google Docs and WordPress streamline the content development process.

9. Optimizely: Improve Your Content Marketing Strategy Through Experimentation

Optimizely is an experimentation platform that helps you get the most out of your content marketing strategy. By analyzing your site, you can identify ways to reduce bounce rate, increase on-site time, and build better customer relationships.

10. Yoast: Optimize Your Website for Search Engines

Yoast is a fantastic tool for optimizing your website to be more search engine-friendly. It analyzes your site to identify technical and non-technical SEO issues and guides how to fix them. By using Yoast, you can improve your site’s functionality and searchability.

11. Surfer SEO: Plan and Optimize Content for Better SEO Rankings

Surfer SEO is a top-notch content marketing tool for planning and optimizing content to boost your SEO rankings. Its features are designed to help you generate keyword ideas and turn them into high-performing content. The content editor provides real-time feedback, assisting writers to stay on track with keyword usage.

10 Best Content Marketing Software For Data Analytics

1. Google Analytics: The Web Analytics Powerhouse

Google Analytics is your go-to tool for tracking website performance. It provides insights into how visitors interact with your site across devices. This data lets you tweak content strategies for better engagement. Easy-to-understand reports help you see what's working and what needs to be changed.

2. Adobe Marketing Cloud: Integrated Marketing Magic

Adobe Marketing Cloud combines various marketing tools into one platform. It syncs data for easy access and analysis. The dashboard helps track campaign success and site performance. This tool is perfect for marketers who need a comprehensive solution.

3. Google Search Console (GSC): Your SEO Best Friend

Google Search Console offers insights into your site's search performance. It tracks metrics like clicks and average position for keywords. The Performance report shows which pages are doing well and which need improvement. It's a must-have for anyone focused on SEO.

4. SimilarWeb: Competitive Insights Uncovered

SimilarWeb helps you understand your site's performance against industry standards. It reveals traffic and engagement metrics, showing where you stand. The tool also provides audience insights to refine acquisition strategies. Plans range from free to enterprise-level.

5. Moz: The SEO Performance Tracker

Moz helps you measure the impact of your SEO efforts. It tracks keyword rankings and site visibility over time. You can compare your performance with competitors to identify areas for improvement. Moz offers Local and pro options with varying prices and features.

6. Hotjar: Unraveling User Behavior with Heatmaps

Hotjar tracks user sessions and provides heat maps of user interactions. Real-time videos show how visitors navigate your site, allowing you to focus on content that grabs attention. Hotjar offers different pricing plans for Personal, Business, and Agency users.

7. Parse.ly: Data-Driven Content Strategy

Parse.ly makes it easy to work with data on content-driven websites. It offers insights on content performance, distribution, and audience segmentation, making it perfect for optimizing content strategies and proving ROI.

Quintly equips you with customizable metrics to analyze content campaigns. It dives into your accounts to uncover key metrics. Reports can be sorted, shared by the team, and automated for easy access. The tool also integrates with popular platforms.

9. Kissmetrics: Behavioral Analytics for Customer Insights

Kissmetrics tracks customer journeys across devices and analyzes website behavior. It focuses on behavioral analytics to understand how customers interact with your content. This helps identify valuable content and keep visitors returning.

10. Databox: A Unified Business Analytics Platform

Databox organizes business data from multiple sources into one location. It tracks progress toward goals and provides alerts for KPI updates. The tool offers over 70 integrations for seamless data handling. Scorecards notify you of changes to important metrics.

Best Content Marketing Campaigns

B2B SaaS Content Marketing Agency

Content Marketing vs. SEO

SEO and Content Marketing Platform

B2B SaaS Content Marketing

B2B Tech Content Marketing

Content Marketing vs. Social Media Marketing

Content Strategy vs. Content Marketing

Digital Marketing vs. Content Marketing

B2B vs. B2C Content Marketing

Go From Notion to Blog With Ease Today with Feather

Feather transforms Notion into a powerhouse for content creation. Without coding or design skills, you can write blog posts and newsletters directly in Notion. Feather integrates seamlessly with Notion, automatically allowing you to write and publish SEO-friendly blog posts. It’s like giving your Notion workspace a turbo boost.

Boost Your SEO with Subfolder Blogs

Subfolder blogs are better for SEO than subdomains. Feather knows this and lets you set up a subfolder blog easily. Instead of a clunky blog.domain.com URL, you get a sleek domain.com/blog. This simple change can make a big difference in your search engine rankings. Feather makes it easy to get this setup right from the start.

Manage Your Blog and CRM with Notion

Feather turns Notion into a powerful tool for managing your blog and CRM. You get the HubSpot experience without leaving Notion. You can collaborate with your team, track leads, and manage your content all in one place. Feather makes it easy to keep everything organized and running smoothly.

Customize Your Blog with Ease

Feather offers options to change the design of your blog with custom CSS. You can collect emails, add interactive elements, and more. Feather lets you make your blog look and work how you want. And you can do it all from Notion.

Send Newsletters Directly from Notion

Feather lets you set up and send newsletters to your email subscribers directly from Notion. You can also create and manage your entire email marketing campaign without leaving your Notion workspace. Feather makes it easy to keep your audience engaged and informed.

Get Started with Feather Today

Feather makes it easy to run your blog and newsletter with Notion. You can create a new account and get started in minutes. Feather gives you the power and flexibility to manage your content marketing without the hassle. Run your blog and newsletter with Feather today.