How To Create a Blog Content Plan in 9 Steps

The Ultimate Guide To Blog Content Creation

How To Create a Blog Content Strategy in 6 Simple Steps

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Crafting a blog is like planning a road trip—you wouldn't just hop in the car and drive without a destination or a map. In blog content creation, having a solid plan isn't just a nice-to-have; it's essential. Without it, you might stare at a blank screen, wondering what to write about next. But figuring out how to create a blog content plan is easier than you might think, and we're here to guide you through it step by step. Whether you're a pro blogger or just starting, these insights can help you stay organized, inspired, and on track.

Feather’s notion to blog is here to make your blog content plan even more effective. It’s designed to help you organize, strategize, and create content that connects with your audience.

What is Blog Content Planning?

Did you know that 55% of marketers say blogging is their top inbound marketing priority? These marketers are 13 times more likely to see positive ROI than those who don’t invest in blogging. It’s not just about having a blog; it’s about having content that serves a purpose. Blog content planning is like designing the roadmap for your blog’s journey toward success.

It’s the practical, action-oriented partner to your content strategy. At the same time, content strategy defines the why behind your efforts—your audience, goals, and overall approach—content planning focuses on the how and when.

Setting the Course: What Do You Want to Say?

The first step in content planning is choosing what you want to talk about. This involves brainstorming blog topics that resonate with your audience’s needs and align with your brand’s expertise. You’ll want to craft attention-grabbing titles and identify SEO-friendly keywords to help your blog rank higher on search engines.

Choosing the Right Format: How Do You Say It?

Planning goes beyond words. It also considers the format of your content. Will this topic shine as a long-form blog post, a listicle, a how-to guide, or an infographic? Different topics call for other formats, and choosing the right one can make all the difference in how your audience receives your content.

Timing is Everything: When Do You Publish?

Once you’ve chosen your topics and formats, it’s time to schedule your content. This means setting deadlines to ensure consistent publishing and keeping your audience engaged. You’ll also want to decide on promotional strategies, like when to share your blog posts on social media or in newsletters.

Bringing It All Together: Creating a Cohesive Content Plan

Content planning combines the following:

Choosing the right topics

Creating compelling headlines

Organizing deadlines

Assigning tasks

Determining the best formats to engage your audience

It’s the framework that ensures your content isn’t just a series of random ideas but a cohesive effort aligned with your goals.

Why You Need To Create a Blog Content Plan

Creating a blog content plan isn’t just smart; it’s crucial. Without a clear plan, you risk wasting time and resources on content that doesn’t hit home. How many companies have thrown in the towel after a few weeks of blogging because they didn’t see results? Too many.

Planning means you’re not just tossing ideas into the void. You’re crafting posts that resonate with your audience and meet your objectives.

Align Content with Business Goals

Your blog should be more than a content dump. It should work for you and align with your business goals and marketing campaigns. Planning helps you connect blog posts to your active efforts, scheduling them for maximum impact. It’s not just about publishing; it’s about publishing strategically.

Keep Everyone in Sync

A content plan isn’t just for the writers. Your blog affects everyone, from marketing teams to executives. Having a clear plan keeps everyone organized and on the same page. It also makes the editing process smoother, with fewer last-minute surprises. When everyone’s aligned, things just work better.

Feather Simplifies Content Management

Feather makes publishing and managing content easy so you can focus on what matters: connecting with your audience.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

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How To Create a Blog Content Plan in 9 Steps

First, clarify what you want from your blog. Are you looking to drive more traffic to your site, convert visitors into leads, or establish a communication channel for company updates? Understanding these goals will shape how you create and publish content. Also, consider your audience.

Different types of readers will consume your content, so your strategy should cater to multiple segments. Ask yourself what sets you apart from the competition. You can capture your audience's attention in a crowded digital space by communicating your unique value.

What’s Already Out There?

Understanding your audience is crucial, and one of the best ways to do this is to study how they consume content online. See what formats they prefer, where they spend their time, and what topics interest them. This information will help you create content that resonates. Also, consider the stages of the marketing funnel your audience is in. If most are in the awareness stage, focus on broad topics. If they’re already knowledgeable, dive into more specific content.

Keywords: What Are People Searching For?

Keyword research can help you understand what your audience is interested in and guide your content creation. Aim to build out a few lists of keywords divided into themes, such as product descriptions, answers to questions, and thought leadership pieces. This will give you a solid foundation of ideas when creating content.

Competitive Analysis: Who’s Doing It Right?

Look at what your competitors are doing well. This can help you identify what works and inform your strategy. This might involve the topics they cover, their post style, or the timing of their content. You’re not copying their strategy but learning from it to improve your own.

Get Organized: Create a Content Calendar

A content calendar is invaluable for staying organized and on track. It should include everything from topics and themes to authors and publication dates. The more comprehensive, the better. Having a clear plan will help you consistently deliver content to your audience.

Consistency Is Key: Keep the Content Coming

Regularly creating and publishing content is essential for maintaining your audience’s trust and engagement. You don’t have to post daily but you should stick to a consistent schedule. Choose a frequency that works for your resources and stick with it.

Stand Out: Incorporate Thought Leadership

Differentiating your brand from competitors is crucial; thought leadership can help. You can establish your brand as a source of truth in your industry by offering unique insights and opinions. Consider leveraging different formats to deliver content, including:

Blog posts

Webinars

White papers

Curate: Make Use of Existing Content

Curating content can be a cost-effective way to provide high-quality material to your audience. Industry news, for example, can be exciting and helpful. You can showcase your brand’s expertise without being too sales-focused by sharing educational content.

How Will You Produce and Publish Content?

Determine how you’ll handle content production and publishing. Will you have an in-house team or outsource some of the work? You might also consider licensing content to supplement your efforts. This can help you meet your audience’s needs without overburdening your team.

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6 Best Practices for Creating a Blog Content Plan

1. Master Your Editorial Calendar

An editorial calendar is your best friend when managing multiple authors and frequent posts. It’s more than a schedule; it’s your roadmap. Use tools like Trello or Monday for a drag-and-drop interface that simplifies planning. Assign posts to authors, set deadlines, and categorize content with labels. This structured approach ensures you’re always ahead, not scrambling to catch up.

2. Brainstorm Like a Pro

Gather your team for a brainstorming session that sparks creativity. Encourage everyone to share their ideas and the topics they’re passionate about. Use keyword research as a foundation to ensure your ideas align with your audience’s interests.

Once you’ve got a list, plot these ideas on your editorial calendar. This not only organizes your thoughts but sets clear expectations for everyone involved.

3. Find Your Rhythm

Consistency is key. Determine a posting frequency that’s sustainable for you and your team. For businesses, daily posts might be ideal. For personal blogs, maybe not. Once you’ve set a schedule, communicate it to your audience.

They’ll appreciate knowing when to expect new content. Remember, it’s better to post less frequently with high-quality content than to overwhelm yourself with an unrealistic schedule.

4. Keep It Fresh

Avoid monotony by mixing up your content. If you’re writing about similar topics, spread them to prevent keyword cannibalization. Introduce variation not only in topics but also in formats. A video post or infographic can break the routine and engage your audience in new ways. This keeps your blog dynamic and engaging.

5. Capitalize on Current Events

Leverage the calendar for timely content. Are there holidays, events, or seasons that relate to your niche? Plan content around these occasions to stay relevant. Mixing timely posts with evergreen content creates a balanced blog that appeals to new and returning readers. It’s about striking the right mix to keep everything engaging.

6. Establish a Strong Style Guide

A style guide ensures consistency across all your posts. Define grammar, spelling, and formatting rules to create a unified voice. Include guidelines for post length, paragraph structure, and image use. This is especially helpful when working with guest bloggers, as it helps them write content that fits seamlessly with your brand. A style guide is your blueprint for a cohesive blog strategy.

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Feather redefines how you manage blog content and email newsletters. Write directly in Notion and see your ideas transform into polished blog posts or newsletters in minutes. With Feather, you don’t need any coding or design skills to create sleek, SEO-friendly content. Just write, edit, and collaborate with your team—all within Notion. Feather takes care of the rest, handling the technical aspects and publishing your content seamlessly.

The SEO Edge: Subfolder Blogs Made Simple

Subfolder blogs offer a significant SEO advantage over subdomains. Search engines treat subfolders as part of your primary domain, which can boost your search rankings. Feather lets you set up a subfolder blog effortlessly. Instead of having your blog at blog.domain.com, you can have it at domain.com/blog.

This approach strengthens your SEO by consolidating your content under one domain. Feather handles all the technical details so you can focus on creating great content.

The HubSpot Experience Through Notion

Feather brings the HubSpot experience to Notion, allowing you to manage your CRM and website blog management all in one place. This integration streamlines your workflow and organizes your content and customer data easily.

In addition to publishing blog content, Feather lets you send newsletters directly to your email subscribers from Notion. This feature helps you maintain consistent communication with your audience without needing multiple tools.

Customization and Collaboration Made Easy

Feather offers customization options that make it easy to tailor your blog’s design to your brand’s aesthetic. With custom CSS, you can change the look and feel of your blog without extensive design or coding knowledge.

Feather’s collaborative features make it easy for your team to work together during publishing. You can all contribute content, edit, and give feedback directly in Notion, ensuring a seamless workflow from start to finish.

Feather makes sending newsletters a breeze by letting you manage everything from Notion. You can write your newsletter content, manage your email list, and send your newsletters in one place. This streamlined process saves you time and effort, allowing you to focus on creating engaging content for your audience.

Feather’s email integration also ensures that your newsletters maintain a consistent look and feel, reinforcing your brand’s image with every send.

Get Started with Feather Today

Feather’s intuitive platform makes publishing SEO-friendly content effortless, bringing your notion to blog in minutes. Set up your subfolder blog, send emails, and focus on creating great content while Feather handles the technical details.

How To Create a Blog Content Plan in 9 Stepss

What is Blog Content Planning?

Setting the Course: What Do You Want to Say?

Choosing the Right Format: How Do You Say It?

Timing is Everything: When Do You Publish?

Bringing It All Together: Creating a Cohesive Content Plan