How To Create a Blog Content Planner in 7 Steps

How To Create a Blog Content Strategy in 6 Simple Steps

The Ultimate Guide To Blog Content Creation

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Creating engaging and consistent blog content can feel like a juggling act. One moment, you're inspired; the next, you're staring at a blank screen, unsure what to write. That's where a blog content planner comes in. It's like having a roadmap for your ideas, helping you stay organized and focused. In this post, we'll show you how to create a blog content creation planner that will streamline your content creation process, making it easier to maintain a steady flow of posts and keep your readers engaged.

Feather’s notion to blog tool is here to help you get started. It’s designed to make creating a blog content planner easy and intuitive so you can return to what you love: writing.

What is a Blog Content Planner?

A blog content planner is your go-to tool for keeping all your blog ideas, drafts, and published posts in one organized place. Think of it as your blogging command center where you can track everything from brainstorming new topics to scheduling posts and planning promotions.

Instead of scrambling through random notes or half-written drafts in different places, you have a structured system to manage your content efficiently.

Why Do You Need a Blog Planner?

If you're serious about growing your blog, a content planner isn’t just helpful; it’s essential. Here’s why:

Keeps Everything in One Place: No more lost ideas or forgotten drafts. You’ll always know what you’re working on and what’s coming next.

Gives You a Clear Overview: At a glance, you can see what posts are planned, what’s in progress, and what’s ready to go live.

Helps You Stay Consistent*: A content planner makes it easy to schedule posts ahead of time so you never miss a publishing date.

Aligns Your Blog with Bigger Goals: Whether growing traffic, building authority, or driving sales, your planner helps you focus on long-term success instead of chasing every new idea.

How to Use a Blog Content Planner

A good blog planner isn't just about writing; it helps you organize every content creation stage. You can use it to:

Store and Categorize Blog Topic Ideas

Plan Keywords and SEO Strategy

Track Drafts, Edits, and Deadlines

Schedule Posts and Social Media Promotions

Analyze Performance to See What’s Working

Orchestrating Your Online Presence

Whether you use a physical planner, a spreadsheet, or a content management tool like Trello or Notion, the key is to have a system that keeps your blogging workflow smooth and stress-free. If you want to grow your blog without feeling overwhelmed, a blog content planner is your secret weapon!

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Why Use a Blog Content Planner?

Make Every Post Count

When blogging without a plan, you might waste time on content that doesn’t hit the mark. A blog content planner lets you nail down what your audience wants, the keywords that matter, and where your posts need to go. This ensures that every piece you publish is spot on and works toward your bigger goals.

Content with Purpose

A blog should have a clear purpose. By planning your posts ahead of time, you can align your topics with marketing campaigns or seasonal trends. This turns your blog into a tool that drives engagement and conversions, not just a place to store random thoughts.

Consistency is Key

Staying consistent is tough without a roadmap. A content planner helps maintain your publishing schedule so you can post regularly. This consistency doesn’t just keep your audience coming back. It boosts your SEO and keeps your brand fresh in people’s minds.

Teamwork Makes the Dream Work

Content marketing can get messy when multiple people are involved. A planner keeps everyone in sync by centralizing the process, which makes everything from writing to publishing more efficient. Whether you’re on a team or flying solo, a clear plan keeps everyone on track.

Smoother Collaboration and Editing

A good planner outlines deadlines, responsibilities, and key messages, reducing any last-minute chaos. It streamlines the editing and approval process and helps prepare things like images and social media posts in advance.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

How To Create a Blog Content Planner in 7 Steps

When plotting out a blog content planner, start by pinpointing your goals. What do you want to achieve? Who are you talking to? Get specific about your target audience and the results you’re chasing. This clarity will steer your content decisions, ensuring each piece aligns with your larger strategy.

The Perfect Planner: Your New Favorite Tool

Creating a content calendar doesn’t have to be complicated. Find a template that suits your needs. Google Calendar or Google Sheets work just fine. If you’re looking for something more customizable, Airtable offers a great platform. Choose a visually apparent tool that is easy to tweak and accessible across devices. Your planner should be as flexible as you are.

Blog Post Descriptions: Your Ideas, Laid Out

Next, flesh out your content ideas. List your blog post topics, keywords, word counts, headlines, and example articles. Having this information in one place keeps your ideas organized, and planning becomes a breeze. The more detail you include, the easier it will be to execute your plan.

Keyword Research: The Secret Sauce

Before you start writing, do some keyword research. This step is crucial for getting your posts seen by search engines. Tools like Google Search Console, Soovle, Ahrefs, and KeywordTool.io can help you find the most effective keywords for your topic. Prioritize those that align with your audience’s preferences.

Decide where to share your content. Knowing your audience’s habits will help you choose the right platforms. Note the times when your audience is most active. You want your posts to be the first thing they see when they log on.

Special Days: A Fun Twist

Take a look at your public calendar for special days or events. Use these as inspiration for blog posts and add them to your planner. Creating content around these themes can add fun and personality to your blog.

Frequency: Keep It Consistent

Aim to post regularly. Consistency boosts your SEO ranking and encourages readers to return for more. Make posting a routine to keep your blog fresh and engaging.

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8 Best Practices for Developing a Blog Content Planner

1. Mastering the Batch Method: Content Creation Like a Pro

Batch creating content is a lifesaver. Set aside a few days each month dedicated solely to this task. It’s like hitting the fast-forward button on your content calendar. This approach ensures a consistent flow of content without the frantic rush. Planning is one thing; execution is the real deal.

2. Setting Goals You Can Achieve: Less is More

Don’t overcommit. Promising the moon is tempting, but quality trumps quantity every time. Focus on producing consistent, high-quality content rather than chasing an unrealistic publishing schedule. As you get more comfortable, you can always scale up.

3. Stay Agile: Adapt to Trends and Metrics

Flexibility is your best friend. Keep an eye on performance metrics and industry trends. Adjust your strategy accordingly. This way, you’re always working toward publishing your best, most compelling content.

4. Keep the Ideas Flowing: The Always-On Mindset

Content planning isn’t a one-time task. You’ve got to stay open-minded and constantly seek fresh ideas. Having a steady stream of topics keeps your content consistent. Think of this as a never-ending brainstorming session.

5. Leverage AI: Your New Best Friend in Content Creation

Imagine having an intelligent assistant that spots trends and understands your audience's wants. AI writing tools help you do just that. They generate fresh topic ideas, suggest optimizations based on past performance, and handle repetitive tasks. This gives you more time to focus on creativity.

6. Organize Your Content: Building a Repository

A content repository is like a digital filing cabinet. It keeps all your past content, ideas, and resources in one place. This setup makes it easy to see what’s been done, spot gaps, and quickly adjust your strategy if trends shift.

7. Regular Check-Ins: Conduct Content Audits

Your content plan isn’t set in stone. Schedule regular audits to ensure you’re headed in the right direction. These check-ins help you spot gaps and provide enough time to adjust your course.

8. Track and Optimize: Monitoring Performance

Keep an eye on engagement and click rates. This data tells you what your audience loves and what they’re skipping. Use this information to adjust your strategy. This way, you can jump on new trends or tweak your approach to better connect with your audience.

10 Best Content Planning Tools

1. Feather: Transform Notion into a Blog

Feather is your go-to for managing an SEO-friendly blog and email newsletter without writing code. Work seamlessly in Notion to create blog content and publish it automatically to your Feather blog. Setting up a subfolder blog gives your content an SEO advantage with URLs like domain.com/blog.

Feather’s integration with Notion mimics the HubSpot experience, allowing you to manage CRM and website blog needs from a single space. Customize designs with CSS, collect emails, and streamline team collaboration. Plus, Feather enables you to send newsletters directly from Notion. Ready to optimize your blog and newsletter process?

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Notion: Ultimate Tool for Team Collaboration

Notion is more than just a task manager; it’s a powerful workspace for your entire team. With features like databases, Kanban boards, calendars, and reminders, Notion helps streamline content planning and project management. It’s a versatile tool that keeps everyone on the same page and enhances productivity.

3. Google Workspace: Central Hub for Team Scheduling

Google Workspace, formerly G Suite, is a comprehensive suite of collaboration tools with Google Calendar at its core. Use it to link your schedule with your team, invite collaborators, and import a Google Sheet for content planning. It’s a simple yet effective way to manage your content calendar and plan.

4. Airtable: Visualize Your Content Workflow

Airtable is a cloud-based collaboration platform built on the premise of a spreadsheet. With its visually appealing interface, Airtable functions as a database to help you organize assets, plan content, and collaborate with your team. It’s a versatile tool that can help streamline your content workflow.

5. ContentCal: Manage Your Content Workflow

ContentCal is a content management tool for creating, planning, and publishing content. With its ContentHub, you can organize your assets, media, and briefs in any way you wish. It’s a great way to manage your content workflow and ensure everything is correct.

6. Trello: Organize Your Content Projects

Trello is a leading team and project collaboration tool built on the premise of Kanban methodology. With Trello, you can organize work projects into individual boards and share them with your team members. It’s a simple yet effective way to keep track of your content projects and ensure everyone is on the same page.

7. Gather Content: Streamline Content Operations

Gather Content is a content operations platform designed to manage content. With its SaaS online platform, you can create, edit, and review website content and keep track of your progress. It’s a great way to streamline your content operations and ensure everything is on track.

8. Concured: Use AI to Plan Content

Concurred is a content intelligence platform designed to manage content. With AI and deep learning capabilities, Concured can understand user content and recommend trending topics, niches, or new content that fills content gaps. AI’s a great way to plan your content and ensure you’re always ahead of the curve.

9. TextOptimizer: Optimize Your Content for Search Engines

TextOptimizer is a writing assistant tool that enriches and optimizes your content for Google and Bing. With its semantic analysis and neural network technology, TextOptimizer can extract the intent table from search engines’ results and work as a Chrome Extension. It’s a great way to optimize your content and ensure it ranks well in search engines.

CoSchedule is a content marketing platform for planning, organizing, and publishing content. With its WordPress plugin, CoSchedule connects your blog content and social media accounts in one calendar view. It’s a simple yet effective way to keep track of your content and ensure everything is in the right place.

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Go From Notion to Blog With Ease Today with Feather

Imagine writing your blog post in Notion and, with just a click, it's live on your website. Feather makes this possible. You don't need to know how to code or design. It’s intuitive. Write your content, and watch it go smoothly from concept to published work. This process allows you to focus on strategy, not the technical side.

Supercharge Your SEO with Subfolder Blogs

You want your blog to perform well in search engines. Feather lets you set up a subfolder blog. This means your blog will sit at domain.com/blog instead of blog.domain.com. Why does this matter? Because search engines prefer subfolders, and so should you.

Collaborate with Ease

Feather makes teamwork a breeze. You and your team can work together in Notion to draft, edit, and approve posts before they go live. This collaboration ensures every piece of content aligns with your goals. It’s like having everyone on the same page, literally.

Transform Notion into a HubSpot-like Experience

Feather isn’t just about blogs. It lets you manage your CRM and blog in one place. Think of it as getting the HubSpot feel without leaving Notion. You can track leads, collect emails, and manage your content strategy in one spot.

Design Flexibility with Custom CSS

If you want your blog to reflect your brand, Feather offers custom CSS options. This means you can tweak the look and feel of your blog to match your style. Whether you want a sleek, modern design or something more classic, it's possible.

Feather takes your email marketing to the next level. You can draft and send newsletters directly from Notion. This means you can manage your blog and email marketing in one place, saving you time and effort. Plus, your subscribers will appreciate the consistency and quality of your updates.

Ready to Try Feather?

Feather is ready for you. Sign up for an account and start sending emails from Notion, or publish your blog content in minutes. Experience the ease and efficiency of managing your blog and newsletter with Feather today!