How To Get Free Unique Content For Your Blog (42 Best Tips & Resources)

The Ultimate Guide To Blog Content Creation

How To Create a Blog Content Strategy in 6 Simple Steps

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You know how it goes. You’re staring at your blog, trying to develop fresh content ideas, but you hear crickets. Sound familiar? In the world of blog content creation, this struggle is all too common. But what if I told you there’s a way to get unique content for free? This article will show you how to do just that so you can stop staring at that blank screen and start crafting engaging posts that keep readers coming back for more.

Imagine having a tool that helps you effortlessly generate content ideas and transform them into blog posts. Feather’s notion to blog feature is designed to do just that, making it easier than ever to get free, unique content for your blog.

How To Get Free Unique Content For Your Blog

Running a blog can be demanding, especially when creating fresh, engaging content. But what if you could fill your content pipeline without spending a dime? Let’s explore getting free, unique content while maintaining quality and authenticity.

1. Leverage Your Team’s Talents (Write It Yourself or Assign It to Employees)

The simplest way to get unique content for your blog is by tapping into your expertise or team. Everyone brings unique insights about your industry and products, whether you, your co-founders, or your employees.

The In-House Content Creation Conundrum

While this approach incurs no extra cost, it does demand time and effort. Prioritize individuals who are natural writers and enjoy the process. This strategy ensures the content aligns perfectly with your brand voice and message. Nevertheless, consider the trade-off; time spent writing could be used for other tasks critical to your business.

Pros: Highest quality, fully aligned with your brand

Cons: Time-consuming; potential for opportunity costs

2. Interview Industry Experts (A Win-Win Approach)

Interviews are a fantastic way to generate fresh content while building relationships. Draft 15-20 open-ended questions relevant to your niche, then invite customers, partners, or influencers in your space to answer.

You get high-value content with minimal writing effort, and interviewees often share it with their audience, boosting your reach. Keep editing minimal—typos aside, let their authentic voice shine through.

Pros: Builds relationships, earns backlinks, and increases social media reach.

Cons: Limited SEO value; relies on others' willingness to participate.

3. Curate Expert Opinions (Round-Up Posts)

Expert round-ups combine elements of interviews and independent research. You ask industry leaders a specific question and compile their responses into a single post.

For example, you could ask, “What’s the #1 mistake businesses make when starting a blog?” The variety of answers offers value to readers while associating your blog with recognized experts.

Pros: High potential for shares and backlinks; positions you as a thought leader.

Cons: Time-intensive to manage responses and compile the post.

4. Launch a Guest Author Program (Invite Contributions)

Creating a “Write for Us” page on your site is an effective way to attract guest contributors. Many aspiring writers and marketers are eager to gain exposure, and guest posting on your blog offers them a platform.

Beyond Monetary Rewards

While this approach takes time to manage—screening submissions, editing, and maintaining an editorial calendar—it can be a powerful way to keep a steady flow of content. Offer non-monetary incentives like software discounts or promotional opportunities to sweeten the deal.

Pros: Reduces in-house writing workload and introduces fresh perspectives.

Cons: Requires active management; quality can vary widely.

5. Tap Into HARO (Help a Reporter Out)

HARO connects bloggers with experts who are willing to contribute insights. Post a query about a topic you’re covering, and you’ll receive responses from professionals across various industries.

Compile these quotes into a cohesive article for a quick, expert-backed post. While this approach provides credibility, the contributors may not always align perfectly with your brand’s tone.

Pros: Access to diverse expertise; potential backlinks.

Cons: Time needed to curate responses; limited control over participants.

6. Partner with Content Marketers (Guest Post Exchange)

Content marketers often look for backlink opportunities and are willing to exchange guest posts to your blog. Be selective—ensure the content aligns with your niche and appeals to your audience.

A well-crafted guest post can save time and bring new traffic to your site. Establish clear guidelines on your “Write for Us” page to encourage quality submissions.

Pros: Minimal effort on your part; introduces varied perspectives.

Cons: Risk of low-quality or plagiarized submissions.

7. Repurpose Existing Content (Work Smarter, Not Harder)

Look at the content you’ve already created in other formats. Whether it’s a webinar, podcast, YouTube video, or social media thread, you can repurpose it into a blog post. Transcribe videos or podcasts or write summaries that highlight the key points. This method is efficient and ensures consistency across platforms, though it may not perform as well for SEO compared to new content.

Pros: Cost-effective, leverages existing resources.

Cons: It may not appeal to regular followers if they’ve seen the original content.

8. Uncover Hidden Gems (Dust Off Internal Content)

Every company has untapped content waiting to be repurposed. Consider release notes, internal presentations, training materials, or detailed emails. With a bit of polish, these resources can become engaging blog posts.

For example, turn a technical training deck into a “Beginner’s Guide” or repurpose a customer support FAQ into an educational article.

Pros: Low effort; content is already created and likely aligns with your brand.

Cons: It may require heavy editing to make it reader-friendly.

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Feather is a game-changer for those looking to streamline their content creation process. It’s an SEO-friendly blog and email newsletter service that allows you to publish blog content and newsletters directly from Notion. No coding or design skills are needed, and you can easily set up a subfolder blog, which is better for SEO.

Streamlining Newsletters with Notion Integration

Feather also supports newsletters, letting you manage everything from your CRM to website blog management through Notion.

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

2. Google Search Console: Your Free Gateway to Better Rankings

Google offers a free SEO tool called Google Search Console. This essential tool helps webmasters improve their rankings across search engine results pages by providing insights into page performance, load times, and other SEO-impacting parameters.

You can track your website’s position on SERPs, see which pages rank for specific keywords, and analyze clicks and impressions on particular pages. These insights are invaluable for determining which content needs optimization and identifying keyword opportunities.

3. Answer the Public: Unearth Search Intent Insights

Answer the Public is a free tool that gives SEO pros a peek into the minds of their target audience. Simply type in a keyword, and you’ll get a comprehensive list of questions people are asking online.

This tool relates queries to Featured Snippets, Google’s algorithm feature that highlights common questions related to a keyword. By targeting content that addresses these queries, you increase your chances of being featured and improving your search engine ranking.

4. Thruuu Free Keyword Frequency Checker: Revolutionize Your Keyword Research

If you want to amp up your keyword research, the Thruuu Keyword Frequency Checker is your go-to tool. It uses natural language processing to extract the most frequent keywords from any URL, allowing you to identify keyword density and frequency. This tool is excellent for analyzing competitor content and understanding their strategies.

Integrating your CMS into the tool’s SERP API allows you to speed up content writing processes like creating outlines or briefs.

5. ChatGPT: Your AI-Powered Content Assistant

ChatGPT has taken the content marketing world by storm with its AI-powered capabilities. Imagine having your content written from scratch with minimal effort. This AI tool features a chat box where you can ask questions and receive answers that feel human-like. It can also solve:

Coding problems

Write essays

Many more

Currently, you can access the free version from OpenAI’s website.

6. Thruuu Website Text Extractor: Learn from Your Competitors

Want to stay ahead of your competition? Thruuu Website Text Extractor is the tool you need. It gives you the body content of any URL, making it perfect for competitor analysis. Combine it with Thruuu’s Keyword Frequency Checker for a detailed report.

This tool enhances content research by allowing you to extract information like topics and word count from high-ranking competitor pages. You can also use it with ChatGPT to dive deep into your research and text analysis.

7. Grammarly: Elevate Your Writing with Ease

Grammarly has been a staple for writers and editors worldwide, helping improve writing and editing skills. The free version offers text suggestions to transform your content into a well-concise copy:

Replacing words

Changing sentence structures

Many more

While the free model has some limitations compared to other content editing tools, it equips writers and editors with the means to identify and fix misspelled words and punctuation mistakes.

17 Free And Creative Content Ideas For Your Blog

1. Go Big with an Ultimate Guide

Launch your blog with an ultimate guide. This long-form content showcases your expertise, covering everything from basic to advanced knowledge. Share insider tips, tricks, and unique insights to stand out and attract more readers. Example topics include “Everything You Need to Know About Volunteering at a Nonprofit” or “How to Develop an Inclusive Hiring Strategy.”

2. Make It Snappy with a Quick Reference Guide

For those who want info fast, a quick reference guide is perfect. These short, evergreen posts provide a quick overview of a topic and can be turned into infographics or social media content. Consider topics like “Your Quick Guide to Baking Bread at Home” or “Security Tips to Reference When Shopping Online.”

3. Connect the Dots with Pop Culture

Bring creativity to your content by linking movies, books, or trends to your industry. This approach humanizes your brand and attracts new readers. Examples include “Here’s Why Every Marketer Needs to Watch ‘Squid Game’ on Netflix” or “The Art of Pitches: How the Boston Red Sox Inspired My Best Media Pitch.”

4. Spill the Beans

Share insider info, top hacks, or lessons learned to intrigue your audience. These posts, like “10 Little-Known Facts About Recycling” or “The No. 1 Dinner Hack Our Chefs Recommend,” deliver promised value and build trust with readers.

Use your blog to tell your company’s story. These posts introduce new readers to your brand and answer common questions. Examples include “How Our Company Came to Be a Leader in Software Engineering” or “From Local to National: The Story Behind Our Growth and Evolution.”

6. Decode Your Name or Logo

Explain the story behind your company’s name or logo. This gives readers an inside look and deepens their connection to your brand. Post ideas include “Here’s the Story Behind Our Name and Logo” or “Reflecting on 50 Years of Our Iconic Logo.”

7. Broadcast Your Mission and Values

Share your mission and values to let readers know what your brand stands for. This information can sway conscious consumers. Blog post ideas include “5 Examples of Our Core Values in Action” or “Putting People First: How a Human-Centric Approach Fuels Our Product Design.”

8. Take a Stand on Issues

Show your brand’s commitment to social or political issues that align with your mission. This attracts like-minded consumers. Examples include “3 Steps We’re Taking Toward a More Sustainable Future” or “Supporting LGBTQIA+ Creatives Through Community Collaboration.”

9. Listicles That Click

Listicles remain a reader favorite because of their quick, digestible format. Use them to share tips, FAQs, or tools. Ideas include “5 Social Media Marketing Tools to Boost Your Engagement” or “101 Creative Storage Ideas for Small Spaces.”

Create a listicle from curated content that’s relevant to your readers. This can become a series if it resonates. Examples include “5 Content Marketing Trends We’re Following This Month” or “7 Podcasts for Financial Professionals.”

11. Teach Them How To…

Blog posts that teach readers how to do something are very popular. They cater to specific search queries and establish your brand as a trusted source. Ideas include “How to Make Apple Pie Like a Professional Baker” or “How to Start a Business on a Budget.”

Share your top recommendations to help readers find the best products, tools, or tips. Examples include “Top 5 Interview Tips for College Graduates” or “The Best Project Management Tools to Improve Your Workflow.”

13. A Day in the Life

Give readers a glimpse into what it’s like to work for your company or use your product. This could become a series, depending on your niche. Ideas include “A Day in the Life of Our Founder and CEO” or “What Role Do User Experience Designers Play in Web Development Projects?”

14. Pick Their Brains

Interview industry influencers, staff, or thought leaders for a blog post. This provides fresh insights and attracts new readers. Ideas include “Jane Doe Answers Your Top Questions About Sustainable Living” or “Disability Activists Share Their Hopes for a More Accessible Future.”

15. Solve Their Problems

Use your blog to show how your product or service solves a problem discreetly. Keep the content authentic and relevant. Examples include “The Slack Features That Are Made for Your Human Resources Team” or “Creating Mindful Home Workspaces for Better Productivity.”

Share your thoughts on industry trends, making your brand part of the conversation. This sets the stage for thought leadership. Ideas include “Addressing Social Determinants of Health to Improve Racial Health Equity” or “Here’s How Biden’s Climate Agenda Could Affect Your Business.”

17. Debunk Myths

Use a myth vs. fact format to dispel misconceptions about your industry. These fun, lighthearted posts perform well on social media. Examples include “Scientists Debunk 5 Common Exercise Myths” or “Breaking Down the Most Common Misunderstandings About Neurodiverse Learners.”

Run your blog and newsletter with Feather today! Create a new account and send emails from Notion, or go from notion to blog in minutes!

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10 Free Sources for Blog Content Ideas

1. Stay Ahead with Google Trends

Want to know what's hot right now? Google Trends has you covered. It shows you current trends and rising topics that can spice up your blog. For instance, searching "project management" might reveal hot sub-topics like "Notion project management" or "project management courses online free." These are goldmines for fresh content ideas.

2. Get Inspired by Pinterest Trends

Pinterest Trends helps you see what people are pinning and planning. This tool helps discover consumer interests and trends that may not be obvious elsewhere. Whether your audience is B2B or B2C, Pinterest’s insights can spark fresh ideas. Consider how the “cold-weather drinks” trend could inspire a post on “cold-weather office gear.”

3. Leverage Industry Publications

Industry publications are treasure troves of insights and ideas. They cover new studies, surveys, and industry trends that can be a goldmine for content inspiration. Use them to stay updated on what matters to industry leaders and get ideas for your next blog post. Search for “top publications + industry” or ask colleagues to find these publications.

4. Mine Support Tickets for Content Ideas

Support tickets are often overlooked but can be an excellent source of content ideas. Support analytics software can categorize tickets and identify patterns that may inspire blog topics. For example, if many customers ask about a specific feature, it could be worth writing a blog post about it.

5. Generate Ideas with HubSpot’s Blog Ideas Generator

HubSpot’s Blog Ideas Generator is a free tool to help you brainstorm new blog topics. Enter a few keywords to generate a list of potential blog titles. While the free version only gives you five ideas, you can access more by signing up for their newsletter.

6. Answer the Public for Question-Based Content

Answer the Public is a tool that transforms any keyword into a list of questions. Use these questions as inspiration for blog post titles or subheadings. This tool is invaluable for creating FAQ pages, how-to guides, and other content that addresses common customer questions.

7. Find YouTube Creators in Your Industry

YouTube is a great place to find content creators in your industry. For example, if you’re in the staffing industry, you might follow someone like Ben Nader, who shares tips and advice on running a staffing agency. Use YouTube to find content creators and get inspiration for your videos or blog posts.

8. Use Quora for Inspiration

Quora is a popular question-and-answer site that can be a valuable resource for content ideas. Simply type in your main content categories and see what questions people ask. You can then use these questions as inspiration for blog posts that address common customer concerns.

9. Join Subreddits for Content Ideas

Subreddits are forums dedicated to specific topics and can be a goldmine for content ideas. For example, if you’re in the SaaS industry, you might join the r/SaaS subreddit to see what people are discussing. Use subreddits to get ideas for blog posts that address current industry trends and challenges.

10. Discover New Ideas in Facebook Groups

Facebook Groups are another great place to find content ideas. Look for groups where your target audience is active and see what questions they’re asking. You can then use these questions as inspiration for blog posts that address common customer concerns.

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Go From Notion to Blog With Ease Today with Feather

Blogging is hard enough without complicated tools. Feather lets you manage your entire blog from Notion. Write, publish, and manage your content with ease. No code, no fuss, just simple, effective management. You can even set up a subfolder blog for better SEO. Say goodbye to clunky interfaces and hello to seamless publishing.

Collaborate Seamlessly with Your Team

Blogging is a team effort. Feather makes collaboration easy. Write and edit your content in Notion, then publish it with the click of a button. No more back-and-forth emails or lost drafts. Everyone stays on the same page, literally.

Customize Your Blog’s Design

Want to tweak your blog’s appearance? Feather lets you change the design with custom CSS. Match your brand’s style without hiring a designer. It’s all about making your blog work for you, not the other way around.

Collect Emails and Grow Your Audience

A blog is only as good as its audience. Feather helps you collect emails and grow your subscriber list. Engage with your readers and keep them coming back for more. It’s blogging 101, made easy.

Send Newsletters Directly from Notion

Turn your blog posts into newsletters with Feather. Write your content in Notion, then send it directly to your subscribers. Keep your audience informed and engaged without leaving your favorite workspace.

Get Started with Feather Today

Ready to take your blog to the next level? Sign up for Feather and start publishing from Notion today. It’s fast, easy, and SEO-friendly. What’s not to love?

How To Get Free Unique Content For Your Blog (42 Best Tips & Resources)

How To Get Free Unique Content For Your Blog

1. Leverage Your Team’s Talents (Write It Yourself or Assign It to Employees)

The In-House Content Creation Conundrum

2. Interview Industry Experts (A Win-Win Approach)

3. Curate Expert Opinions (Round-Up Posts)

4. Launch a Guest Author Program (Invite Contributions)

Beyond Monetary Rewards

5. Tap Into HARO (Help a Reporter Out)

6. Partner with Content Marketers (Guest Post Exchange)

7. Repurpose Existing Content (Work Smarter, Not Harder)

8. Uncover Hidden Gems (Dust Off Internal Content)

Related Reading

7 Free Content Writing Tools for Creating Content

1. Feather: Manage Your Entire Blog and Newsletter from Notion

Streamlining Newsletters with Notion Integration

2. Google Search Console: Your Free Gateway to Better Rankings

3. Answer the Public: Unearth Search Intent Insights

4. Thruuu Free Keyword Frequency Checker: Revolutionize Your Keyword Research

5. ChatGPT: Your AI-Powered Content Assistant

6. Thruuu Website Text Extractor: Learn from Your Competitors

7. Grammarly: Elevate Your Writing with Ease

17 Free And Creative Content Ideas For Your Blog

1. Go Big with an Ultimate Guide

2. Make It Snappy with a Quick Reference Guide

3. Connect the Dots with Pop Culture

4. Spill the Beans

5. Share Your Company’s Journey

6. Decode Your Name or Logo

7. Broadcast Your Mission and Values

8. Take a Stand on Issues

9. Listicles That Click

10. Curate and Share

11. Teach Them How To…

12. Share Top Recommendations

13. A Day in the Life

14. Pick Their Brains

15. Solve Their Problems

16. Share Your Insight

17. Debunk Myths

Feather: Your Notion-Powered Newsletter & Blog Solution

Related Reading

10 Free Sources for Blog Content Ideas

1. Stay Ahead with Google Trends

2. Get Inspired by Pinterest Trends

3. Leverage Industry Publications

4. Mine Support Tickets for Content Ideas

5. Generate Ideas with HubSpot’s Blog Ideas Generator

6. Answer the Public for Question-Based Content

7. Find YouTube Creators in Your Industry

8. Use Quora for Inspiration

9. Join Subreddits for Content Ideas

10. Discover New Ideas in Facebook Groups

Related Reading

Go From Notion to Blog With Ease Today with Feather

Collaborate Seamlessly with Your Team

Customize Your Blog’s Design

Collect Emails and Grow Your Audience

Send Newsletters Directly from Notion

Get Started with Feather Today

Notion to Blog in minutes

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